Maha Tahiri, Ph.D., is vice president, Chief Health and Wellness Officer at General Mills, Inc. and heads the Bell Institute of Health and Nutrition. Dr. Tahiri leads a group of dedicated nutrition and food scientists, dietitians, and public health nutritionists. The Bell Institute integrates nutrition science, regulatory expertise and communications to deliver strategic innovation in health and nutrition for all of General Mills businesses globally. Her professional experience is in the food industry developing global health and nutrition innovation strategies for a variety of food companies covering several regions including Europe, Asia, the Middle East and North Africa. Dr. Tahiri serves on the Executive Board of Directors of the International Food Information Council (IFIC) and on the Board of the European Food Information Council (EUFIC). She is an active member of the International Life Science Institute; North America, Europe (Scientific Advisory Committee), and Southeast Asia (Board), and of the Institute of Medicine Roundtable on Obesity Solutions. Dr. Tahiri is also Adjunct Professor at the Friedman School of Nutrition Science and Policy at Tufts University.