Don Bradley, M.D., M.H.S.-C.L.
Don Bradley is an Associate Consulting Professor in the Department of Community and Family Medicine at Duke and the Director for the Practical Playbook (www.practicalplaybook.org). He retired from Blue Cross and Blue Shield of North Carolina (BCBSNC) in 2014, where he served in a number of roles, including Executive Director for BCBSNC’s federally qualified Health Maintenance Organization, and as Senior Vice President, Healthcare and Chief Medical Officer. His accomplishments there include producing the company’s first primary care provider profiles/reports, implementing BCBSNC’s first fully transparent online medical policy, development and successful marketing of the State of Preventive Health Summits, development and implementation of the country’s first Bariatric Surgery Centers of Excellence in collaboration with the American Society of Bariatric Surgery, development of office-based endoscopy network (so members could obtain endoscopy services for an office copay rather than a deductible and co-insurance), creation of BCBSNC’s Healthy Lifestyle Choices program (nutrition counselling benefits, coaching, and incentives for physical activity and healthy lifestyle choices) and leading the implementation of their Patient Centered Medical Home (PCMH) program. Dr Bradley continues his work as Chair of the North Carolina Health Quality Alliance, and as a member of the Academy of Nutrition and Dietetics Board of Trustees.