Kim Parson joined Humana’s Innovation Center in 2006 as part of the team that developed SmartSummary and SmartSummaryRx, the heath care industry’s first comprehensive and personal consumer-focused health benefits budgeting, planning, and reporting statements. These statements are a tool consumers can use to communicate with doctors and pharmacists about health care services they receive and medications they take. SmartSummary helps consumers understand plan benefits and to better manage their costs. Proactive consumer messaging is designed to change consumer behavior and to improve clinical outcomes.
In her current role in the corporate Consumer Experience Center of Excellence, Kim is part of a collaborative effort to define the desired Humana consumer experience. She explores external partnership opportunities for joint consumer learning and identifies innovative technologies that improve processes, leading to transformed consumer experiences. Her team facilitates business area identification of the current consumer experience utilizing experience design processes based on Human-Centered Design methodology. Kim designs and leads ideation workshops and futuring sessions using experiential learning to stimulate innovative thinking.
Her previous work to identify the holistic provider experience with Humana led to the identification of the financial impact of health literacy on consumers and payers, prompting Humana to create a team focused on health literacy efforts internally and externally.
In her time at Humana, Kim also led the Provider Interface department, which is responsible for helping providers and Humana reduce administrative costs by increasing provider self-service.
During Kim’s earlier career as a journalist with Tribune Co., Knight Ridder and Gannett, she led staffs at The Orlando Sentinel and the Lexington Herald-Leader that received numerous writing and design awards. A Society of News Design award winner herself, Kim served as a judge in SND’s 28th international design competition. She earned bachelor’s degrees in journalism and English from Western Kentucky University, as well as graduate studies in communications management from WKU.