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Institute of Medicine
Marketing Strategies That Foster Healthy Food and Beverage Choices in Children and Youth
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8:30 a.m. EST
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Welcome, Introductions and Overview of Open Session
J. Michael McGinnis
Committee Chair
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Panel 1: Industry Perspectives
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8:45 a.m. EST
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Ellen Taaffe
Vice President, Health and Wellness Marketing
PepsiCo Inc.
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9:00 a.m. EST
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Lance Friedmann
Senior Vice President, Global Health and Wellness
Kraft Foods, Inc.
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9:15 a.m. EST
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Marlena Peleo-Lazar
Chief Creative Officer and Vice President
McDonald's Corporation
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9:30 a.m. EST
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Ken Powell
Executive Vice President
General Mills, Inc.
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9:45 a.m. EST
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Committee Discussion with Panelists
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10:30 a.m. EST
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Break
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Panel 2: Youth-Focused Media and Marketing Perspectives
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10:40 a.m. EST
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Marva Smalls
Executive Vice President, Public Affairs
Chief of Staff
Nickelodeon, TV Land and Spike TV
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11:00 a.m. EST
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Bob McKinnon
Executive Vice President, Strategic Communications Division
Saatchi & Saatchi
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11:20 a.m. EST
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Morris Reid
Blue Fusion, Founding Partner and Managing Director
The Westin Rinehart Group
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11:40 a.m. EST
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Committee Discussion with Panelists
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12:30 p.m. EST
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Break
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Panel 3: Research Perspectives
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1:30 p.m. EST
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Leann Birch
Distinguished Professor Human Development and Family Studies
Department of Human Development and Family Studies
Pennsylvania State University
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1:50 p.m. EST
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Elizabeth Moore
Associate Professor of Marketing
University of Notre Dame
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2:10 p.m. EST
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Victoria Rideout
Vice President and Director, Program for the Study of Entertainment Media and Health
Henry J. Kaiser Family Foundation
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2:30 p.m. EST
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Committee Discussion with Panelists
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3:45 p.m. EST
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Break
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4:00 p.m. EST
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Open Forum
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5:15 p.m. EST
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Adjourn
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