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Institute of Medicine

Marketing Strategies That Foster Healthy Food and Beverage Choices in Children and Youth
Thursday, Jan. 27, 2005

Send a Comment to the Committee
8:30 a.m. EST
Welcome, Introductions and Overview of Open Session
J. Michael McGinnis
Committee Chair
Panel 1: Industry Perspectives
8:45 a.m. EST
Ellen Taaffe
Vice President, Health and Wellness Marketing
PepsiCo Inc.
9:00 a.m. EST
Lance Friedmann
Senior Vice President, Global Health and Wellness
Kraft Foods, Inc.
9:15 a.m. EST
Marlena Peleo-Lazar
Chief Creative Officer and Vice President
McDonald's Corporation
9:30 a.m. EST
Ken Powell
Executive Vice President
General Mills, Inc.
9:45 a.m. EST
Committee Discussion with Panelists
10:30 a.m. EST
Break
Panel 2: Youth-Focused Media and Marketing Perspectives
10:40 a.m. EST
Marva Smalls
Executive Vice President, Public Affairs
Chief of Staff
Nickelodeon, TV Land and Spike TV
11:00 a.m. EST
Bob McKinnon
Executive Vice President, Strategic Communications Division
Saatchi & Saatchi
11:20 a.m. EST
Morris Reid
Blue Fusion, Founding Partner and Managing Director
The Westin Rinehart Group
11:40 a.m. EST
Committee Discussion with Panelists
12:30 p.m. EST
Break
Panel 3: Research Perspectives
1:30 p.m. EST
Leann Birch
Distinguished Professor Human Development and Family Studies
Department of Human Development and Family Studies
Pennsylvania State University
1:50 p.m. EST
Elizabeth Moore
Associate Professor of Marketing
University of Notre Dame
2:10 p.m. EST
Victoria Rideout
Vice President and Director, Program for the Study of Entertainment Media and Health
Henry J. Kaiser Family Foundation
2:30 p.m. EST
Committee Discussion with Panelists
3:45 p.m. EST
Break
4:00 p.m. EST
Open Forum
5:15 p.m. EST
Adjourn

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