Social media (SM) has become a crucial tool for connecting organizations to their customers. TRB hosted a webinar on Tuesday, July 27, 2021 from 2:00 to 3:30 PM Eastern that explored how social media can be integrated into emergency management (EM) at airports. Presenters discussed how integrating SM into EM planning can help provide improved situational awareness and reduce the time it takes to return to normal operations. They provided information for large hubs and general aviation airports.

The webinar features research from ACRP WebResouce 8: Integrating Social Media with Emergency Management at Airports.

The slides are linked in the meeting materials. View the recorded webinar below.

Webinar agenda and presenters:

1. Benefits and challenges of integrating SM with EM: David DiMaria, Barich, Inc.
2. How to develop a plan and establish an operating framework: Dave Evans, Khoros
3. Question and answer session: Moderated by Kim Kenville, University of North Dakota

The first 60 minutes of the webinar will be for presentations and the final 30 minutes will be reserved for audience questions.
Learning Objectives

At the end of this webinar, you will able to:

1. Discuss how to integrate SM and EM
2. Establish an operating framework for SM/EM integration and adapt it over time

Continuing Education Units for Accredited Airport Executives

The American Association of Airport Executives (AAAE) provided 1 Continuing Education Units (CEU) to accredited airport executives who attended this webinar. Claim CEUs by visiting www.aaae.org/ceu. For questions about AAAE continuing education units, please contact accreditation@aaae.org.