Evaluating Traffic Safety Campaigns: A Guide (2025)

Chapter: 4 Media Metrics and Other Analytics

Previous Chapter: 3 Surveys
Suggested Citation: "4 Media Metrics and Other Analytics." National Academies of Sciences, Engineering, and Medicine. 2025. Evaluating Traffic Safety Campaigns: A Guide. Washington, DC: The National Academies Press. doi: 10.17226/29154.
Page 73
Suggested Citation: "4 Media Metrics and Other Analytics." National Academies of Sciences, Engineering, and Medicine. 2025. Evaluating Traffic Safety Campaigns: A Guide. Washington, DC: The National Academies Press. doi: 10.17226/29154.
Page 74
Suggested Citation: "4 Media Metrics and Other Analytics." National Academies of Sciences, Engineering, and Medicine. 2025. Evaluating Traffic Safety Campaigns: A Guide. Washington, DC: The National Academies Press. doi: 10.17226/29154.
Page 75
Suggested Citation: "4 Media Metrics and Other Analytics." National Academies of Sciences, Engineering, and Medicine. 2025. Evaluating Traffic Safety Campaigns: A Guide. Washington, DC: The National Academies Press. doi: 10.17226/29154.
Page 76
Suggested Citation: "4 Media Metrics and Other Analytics." National Academies of Sciences, Engineering, and Medicine. 2025. Evaluating Traffic Safety Campaigns: A Guide. Washington, DC: The National Academies Press. doi: 10.17226/29154.
Page 77
Suggested Citation: "4 Media Metrics and Other Analytics." National Academies of Sciences, Engineering, and Medicine. 2025. Evaluating Traffic Safety Campaigns: A Guide. Washington, DC: The National Academies Press. doi: 10.17226/29154.
Page 78
Suggested Citation: "4 Media Metrics and Other Analytics." National Academies of Sciences, Engineering, and Medicine. 2025. Evaluating Traffic Safety Campaigns: A Guide. Washington, DC: The National Academies Press. doi: 10.17226/29154.
Page 79
Suggested Citation: "4 Media Metrics and Other Analytics." National Academies of Sciences, Engineering, and Medicine. 2025. Evaluating Traffic Safety Campaigns: A Guide. Washington, DC: The National Academies Press. doi: 10.17226/29154.
Page 80
Suggested Citation: "4 Media Metrics and Other Analytics." National Academies of Sciences, Engineering, and Medicine. 2025. Evaluating Traffic Safety Campaigns: A Guide. Washington, DC: The National Academies Press. doi: 10.17226/29154.
Page 81
Suggested Citation: "4 Media Metrics and Other Analytics." National Academies of Sciences, Engineering, and Medicine. 2025. Evaluating Traffic Safety Campaigns: A Guide. Washington, DC: The National Academies Press. doi: 10.17226/29154.
Page 82
Next Chapter: 5 Naturalistic Driving Studies
Subscribe to Email from the National Academies
Keep up with all of the activities, publications, and events by subscribing to free updates by email.