Evaluating Traffic Safety Campaigns: A Guide (2025)

Chapter: Appendix B: Sample Focus Group Discussion Guide for Campaign Evaluation

Previous Chapter: Appendix A: Costing Tool
Suggested Citation: "Appendix B: Sample Focus Group Discussion Guide for Campaign Evaluation." National Academies of Sciences, Engineering, and Medicine. 2025. Evaluating Traffic Safety Campaigns: A Guide. Washington, DC: The National Academies Press. doi: 10.17226/29154.
Page 125
Suggested Citation: "Appendix B: Sample Focus Group Discussion Guide for Campaign Evaluation." National Academies of Sciences, Engineering, and Medicine. 2025. Evaluating Traffic Safety Campaigns: A Guide. Washington, DC: The National Academies Press. doi: 10.17226/29154.
Page 126
Suggested Citation: "Appendix B: Sample Focus Group Discussion Guide for Campaign Evaluation." National Academies of Sciences, Engineering, and Medicine. 2025. Evaluating Traffic Safety Campaigns: A Guide. Washington, DC: The National Academies Press. doi: 10.17226/29154.
Page 127
Suggested Citation: "Appendix B: Sample Focus Group Discussion Guide for Campaign Evaluation." National Academies of Sciences, Engineering, and Medicine. 2025. Evaluating Traffic Safety Campaigns: A Guide. Washington, DC: The National Academies Press. doi: 10.17226/29154.
Page 128
Suggested Citation: "Appendix B: Sample Focus Group Discussion Guide for Campaign Evaluation." National Academies of Sciences, Engineering, and Medicine. 2025. Evaluating Traffic Safety Campaigns: A Guide. Washington, DC: The National Academies Press. doi: 10.17226/29154.
Page 129
Suggested Citation: "Appendix B: Sample Focus Group Discussion Guide for Campaign Evaluation." National Academies of Sciences, Engineering, and Medicine. 2025. Evaluating Traffic Safety Campaigns: A Guide. Washington, DC: The National Academies Press. doi: 10.17226/29154.
Page 130
Next Chapter: Appendix C: Generic Traffic Safety Messaging Campaign Survey
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