Evaluating Traffic Safety Campaigns: A Guide (2025)

Chapter: 2 Focus Groups and Interviews

Previous Chapter: 1 Background and Introduction
Suggested Citation: "2 Focus Groups and Interviews." National Academies of Sciences, Engineering, and Medicine. 2025. Evaluating Traffic Safety Campaigns: A Guide. Washington, DC: The National Academies Press. doi: 10.17226/29154.
Page 14
Suggested Citation: "2 Focus Groups and Interviews." National Academies of Sciences, Engineering, and Medicine. 2025. Evaluating Traffic Safety Campaigns: A Guide. Washington, DC: The National Academies Press. doi: 10.17226/29154.
Page 15
Suggested Citation: "2 Focus Groups and Interviews." National Academies of Sciences, Engineering, and Medicine. 2025. Evaluating Traffic Safety Campaigns: A Guide. Washington, DC: The National Academies Press. doi: 10.17226/29154.
Page 16
Suggested Citation: "2 Focus Groups and Interviews." National Academies of Sciences, Engineering, and Medicine. 2025. Evaluating Traffic Safety Campaigns: A Guide. Washington, DC: The National Academies Press. doi: 10.17226/29154.
Page 17
Suggested Citation: "2 Focus Groups and Interviews." National Academies of Sciences, Engineering, and Medicine. 2025. Evaluating Traffic Safety Campaigns: A Guide. Washington, DC: The National Academies Press. doi: 10.17226/29154.
Page 18
Suggested Citation: "2 Focus Groups and Interviews." National Academies of Sciences, Engineering, and Medicine. 2025. Evaluating Traffic Safety Campaigns: A Guide. Washington, DC: The National Academies Press. doi: 10.17226/29154.
Page 19
Suggested Citation: "2 Focus Groups and Interviews." National Academies of Sciences, Engineering, and Medicine. 2025. Evaluating Traffic Safety Campaigns: A Guide. Washington, DC: The National Academies Press. doi: 10.17226/29154.
Page 20
Suggested Citation: "2 Focus Groups and Interviews." National Academies of Sciences, Engineering, and Medicine. 2025. Evaluating Traffic Safety Campaigns: A Guide. Washington, DC: The National Academies Press. doi: 10.17226/29154.
Page 21
Suggested Citation: "2 Focus Groups and Interviews." National Academies of Sciences, Engineering, and Medicine. 2025. Evaluating Traffic Safety Campaigns: A Guide. Washington, DC: The National Academies Press. doi: 10.17226/29154.
Page 22
Suggested Citation: "2 Focus Groups and Interviews." National Academies of Sciences, Engineering, and Medicine. 2025. Evaluating Traffic Safety Campaigns: A Guide. Washington, DC: The National Academies Press. doi: 10.17226/29154.
Page 23
Suggested Citation: "2 Focus Groups and Interviews." National Academies of Sciences, Engineering, and Medicine. 2025. Evaluating Traffic Safety Campaigns: A Guide. Washington, DC: The National Academies Press. doi: 10.17226/29154.
Page 24
Suggested Citation: "2 Focus Groups and Interviews." National Academies of Sciences, Engineering, and Medicine. 2025. Evaluating Traffic Safety Campaigns: A Guide. Washington, DC: The National Academies Press. doi: 10.17226/29154.
Page 25
Suggested Citation: "2 Focus Groups and Interviews." National Academies of Sciences, Engineering, and Medicine. 2025. Evaluating Traffic Safety Campaigns: A Guide. Washington, DC: The National Academies Press. doi: 10.17226/29154.
Page 26
Suggested Citation: "2 Focus Groups and Interviews." National Academies of Sciences, Engineering, and Medicine. 2025. Evaluating Traffic Safety Campaigns: A Guide. Washington, DC: The National Academies Press. doi: 10.17226/29154.
Page 27
Suggested Citation: "2 Focus Groups and Interviews." National Academies of Sciences, Engineering, and Medicine. 2025. Evaluating Traffic Safety Campaigns: A Guide. Washington, DC: The National Academies Press. doi: 10.17226/29154.
Page 28
Suggested Citation: "2 Focus Groups and Interviews." National Academies of Sciences, Engineering, and Medicine. 2025. Evaluating Traffic Safety Campaigns: A Guide. Washington, DC: The National Academies Press. doi: 10.17226/29154.
Page 29
Next Chapter: 3 Surveys
Subscribe to Email from the National Academies
Keep up with all of the activities, publications, and events by subscribing to free updates by email.