Evaluating Military Advertising and Recruiting: Theory and Methodology (2004)

Chapter: 1. Introduction

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Suggested Citation: "1. Introduction." National Research Council. 2004. Evaluating Military Advertising and Recruiting: Theory and Methodology. Washington, DC: The National Academies Press. doi: 10.17226/10867.
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Suggested Citation: "1. Introduction." National Research Council. 2004. Evaluating Military Advertising and Recruiting: Theory and Methodology. Washington, DC: The National Academies Press. doi: 10.17226/10867.
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Page 11 Cite Bookmark
Suggested Citation: "1. Introduction." National Research Council. 2004. Evaluating Military Advertising and Recruiting: Theory and Methodology. Washington, DC: The National Academies Press. doi: 10.17226/10867.
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Page 12 Cite Bookmark
Suggested Citation: "1. Introduction." National Research Council. 2004. Evaluating Military Advertising and Recruiting: Theory and Methodology. Washington, DC: The National Academies Press. doi: 10.17226/10867.
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Page 13 Cite Bookmark
Suggested Citation: "1. Introduction." National Research Council. 2004. Evaluating Military Advertising and Recruiting: Theory and Methodology. Washington, DC: The National Academies Press. doi: 10.17226/10867.
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Page 14 Cite Bookmark
Suggested Citation: "1. Introduction." National Research Council. 2004. Evaluating Military Advertising and Recruiting: Theory and Methodology. Washington, DC: The National Academies Press. doi: 10.17226/10867.
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Page 15 Cite Bookmark
Suggested Citation: "1. Introduction." National Research Council. 2004. Evaluating Military Advertising and Recruiting: Theory and Methodology. Washington, DC: The National Academies Press. doi: 10.17226/10867.
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Page 16 Cite Bookmark
Suggested Citation: "1. Introduction." National Research Council. 2004. Evaluating Military Advertising and Recruiting: Theory and Methodology. Washington, DC: The National Academies Press. doi: 10.17226/10867.
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Page 17 Cite Bookmark
Suggested Citation: "1. Introduction." National Research Council. 2004. Evaluating Military Advertising and Recruiting: Theory and Methodology. Washington, DC: The National Academies Press. doi: 10.17226/10867.
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Next Chapter: 2. Theoretical Approaches
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