Evaluating Military Advertising and Recruiting: Theory and Methodology (2004)

Chapter: 7. Determining Optimal Types of Incentives

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Previous Chapter: 6. The Timing and Levels of Joint and Service-Specific Advertising
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Suggested Citation: "7. Determining Optimal Types of Incentives." National Research Council. 2004. Evaluating Military Advertising and Recruiting: Theory and Methodology. Washington, DC: The National Academies Press. doi: 10.17226/10867.
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Suggested Citation: "7. Determining Optimal Types of Incentives." National Research Council. 2004. Evaluating Military Advertising and Recruiting: Theory and Methodology. Washington, DC: The National Academies Press. doi: 10.17226/10867.
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Suggested Citation: "7. Determining Optimal Types of Incentives." National Research Council. 2004. Evaluating Military Advertising and Recruiting: Theory and Methodology. Washington, DC: The National Academies Press. doi: 10.17226/10867.
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Page 130 Cite Bookmark
Suggested Citation: "7. Determining Optimal Types of Incentives." National Research Council. 2004. Evaluating Military Advertising and Recruiting: Theory and Methodology. Washington, DC: The National Academies Press. doi: 10.17226/10867.
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Page 131 Cite Bookmark
Suggested Citation: "7. Determining Optimal Types of Incentives." National Research Council. 2004. Evaluating Military Advertising and Recruiting: Theory and Methodology. Washington, DC: The National Academies Press. doi: 10.17226/10867.
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Page 132 Cite Bookmark
Suggested Citation: "7. Determining Optimal Types of Incentives." National Research Council. 2004. Evaluating Military Advertising and Recruiting: Theory and Methodology. Washington, DC: The National Academies Press. doi: 10.17226/10867.
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Page 132
Page 133 Cite Bookmark
Suggested Citation: "7. Determining Optimal Types of Incentives." National Research Council. 2004. Evaluating Military Advertising and Recruiting: Theory and Methodology. Washington, DC: The National Academies Press. doi: 10.17226/10867.
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Page 133
Page 134 Cite Bookmark
Suggested Citation: "7. Determining Optimal Types of Incentives." National Research Council. 2004. Evaluating Military Advertising and Recruiting: Theory and Methodology. Washington, DC: The National Academies Press. doi: 10.17226/10867.
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Page 134
Page 135 Cite Bookmark
Suggested Citation: "7. Determining Optimal Types of Incentives." National Research Council. 2004. Evaluating Military Advertising and Recruiting: Theory and Methodology. Washington, DC: The National Academies Press. doi: 10.17226/10867.
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Page 135
Page 136 Cite Bookmark
Suggested Citation: "7. Determining Optimal Types of Incentives." National Research Council. 2004. Evaluating Military Advertising and Recruiting: Theory and Methodology. Washington, DC: The National Academies Press. doi: 10.17226/10867.
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Page 136
Page 137 Cite Bookmark
Suggested Citation: "7. Determining Optimal Types of Incentives." National Research Council. 2004. Evaluating Military Advertising and Recruiting: Theory and Methodology. Washington, DC: The National Academies Press. doi: 10.17226/10867.
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Page 137
Page 138 Cite Bookmark
Suggested Citation: "7. Determining Optimal Types of Incentives." National Research Council. 2004. Evaluating Military Advertising and Recruiting: Theory and Methodology. Washington, DC: The National Academies Press. doi: 10.17226/10867.
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Page 138
Page 139 Cite Bookmark
Suggested Citation: "7. Determining Optimal Types of Incentives." National Research Council. 2004. Evaluating Military Advertising and Recruiting: Theory and Methodology. Washington, DC: The National Academies Press. doi: 10.17226/10867.
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Page 139
Page 140 Cite Bookmark
Suggested Citation: "7. Determining Optimal Types of Incentives." National Research Council. 2004. Evaluating Military Advertising and Recruiting: Theory and Methodology. Washington, DC: The National Academies Press. doi: 10.17226/10867.
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Page 140
Page 141 Cite Bookmark
Suggested Citation: "7. Determining Optimal Types of Incentives." National Research Council. 2004. Evaluating Military Advertising and Recruiting: Theory and Methodology. Washington, DC: The National Academies Press. doi: 10.17226/10867.
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Page 141
Page 142 Cite Bookmark
Suggested Citation: "7. Determining Optimal Types of Incentives." National Research Council. 2004. Evaluating Military Advertising and Recruiting: Theory and Methodology. Washington, DC: The National Academies Press. doi: 10.17226/10867.
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Page 142
Page 143 Cite Bookmark
Suggested Citation: "7. Determining Optimal Types of Incentives." National Research Council. 2004. Evaluating Military Advertising and Recruiting: Theory and Methodology. Washington, DC: The National Academies Press. doi: 10.17226/10867.
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Page 143
Page 144 Cite Bookmark
Suggested Citation: "7. Determining Optimal Types of Incentives." National Research Council. 2004. Evaluating Military Advertising and Recruiting: Theory and Methodology. Washington, DC: The National Academies Press. doi: 10.17226/10867.
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Page 144
Page 145 Cite Bookmark
Suggested Citation: "7. Determining Optimal Types of Incentives." National Research Council. 2004. Evaluating Military Advertising and Recruiting: Theory and Methodology. Washington, DC: The National Academies Press. doi: 10.17226/10867.
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Next Chapter: 8. Performance Management of Recruiters
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