Evaluating Military Advertising and Recruiting: Theory and Methodology (2004)

Chapter: 6. The Timing and Levels of Joint and Service-Specific Advertising

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Previous Chapter: 5. Determining Optimal Levels of Advertising and Recruiting Resources
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Suggested Citation: "6. The Timing and Levels of Joint and Service-Specific Advertising." National Research Council. 2004. Evaluating Military Advertising and Recruiting: Theory and Methodology. Washington, DC: The National Academies Press. doi: 10.17226/10867.
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Suggested Citation: "6. The Timing and Levels of Joint and Service-Specific Advertising." National Research Council. 2004. Evaluating Military Advertising and Recruiting: Theory and Methodology. Washington, DC: The National Academies Press. doi: 10.17226/10867.
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Suggested Citation: "6. The Timing and Levels of Joint and Service-Specific Advertising." National Research Council. 2004. Evaluating Military Advertising and Recruiting: Theory and Methodology. Washington, DC: The National Academies Press. doi: 10.17226/10867.
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Suggested Citation: "6. The Timing and Levels of Joint and Service-Specific Advertising." National Research Council. 2004. Evaluating Military Advertising and Recruiting: Theory and Methodology. Washington, DC: The National Academies Press. doi: 10.17226/10867.
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Page 116 Cite Bookmark
Suggested Citation: "6. The Timing and Levels of Joint and Service-Specific Advertising." National Research Council. 2004. Evaluating Military Advertising and Recruiting: Theory and Methodology. Washington, DC: The National Academies Press. doi: 10.17226/10867.
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Page 117 Cite Bookmark
Suggested Citation: "6. The Timing and Levels of Joint and Service-Specific Advertising." National Research Council. 2004. Evaluating Military Advertising and Recruiting: Theory and Methodology. Washington, DC: The National Academies Press. doi: 10.17226/10867.
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Page 118 Cite Bookmark
Suggested Citation: "6. The Timing and Levels of Joint and Service-Specific Advertising." National Research Council. 2004. Evaluating Military Advertising and Recruiting: Theory and Methodology. Washington, DC: The National Academies Press. doi: 10.17226/10867.
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Page 118
Page 119 Cite Bookmark
Suggested Citation: "6. The Timing and Levels of Joint and Service-Specific Advertising." National Research Council. 2004. Evaluating Military Advertising and Recruiting: Theory and Methodology. Washington, DC: The National Academies Press. doi: 10.17226/10867.
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Page 119
Page 120 Cite Bookmark
Suggested Citation: "6. The Timing and Levels of Joint and Service-Specific Advertising." National Research Council. 2004. Evaluating Military Advertising and Recruiting: Theory and Methodology. Washington, DC: The National Academies Press. doi: 10.17226/10867.
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Page 120
Page 121 Cite Bookmark
Suggested Citation: "6. The Timing and Levels of Joint and Service-Specific Advertising." National Research Council. 2004. Evaluating Military Advertising and Recruiting: Theory and Methodology. Washington, DC: The National Academies Press. doi: 10.17226/10867.
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Page 121
Page 122 Cite Bookmark
Suggested Citation: "6. The Timing and Levels of Joint and Service-Specific Advertising." National Research Council. 2004. Evaluating Military Advertising and Recruiting: Theory and Methodology. Washington, DC: The National Academies Press. doi: 10.17226/10867.
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Page 122
Page 123 Cite Bookmark
Suggested Citation: "6. The Timing and Levels of Joint and Service-Specific Advertising." National Research Council. 2004. Evaluating Military Advertising and Recruiting: Theory and Methodology. Washington, DC: The National Academies Press. doi: 10.17226/10867.
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Page 123
Page 124 Cite Bookmark
Suggested Citation: "6. The Timing and Levels of Joint and Service-Specific Advertising." National Research Council. 2004. Evaluating Military Advertising and Recruiting: Theory and Methodology. Washington, DC: The National Academies Press. doi: 10.17226/10867.
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Page 124
Page 125 Cite Bookmark
Suggested Citation: "6. The Timing and Levels of Joint and Service-Specific Advertising." National Research Council. 2004. Evaluating Military Advertising and Recruiting: Theory and Methodology. Washington, DC: The National Academies Press. doi: 10.17226/10867.
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Page 125
Page 126 Cite Bookmark
Suggested Citation: "6. The Timing and Levels of Joint and Service-Specific Advertising." National Research Council. 2004. Evaluating Military Advertising and Recruiting: Theory and Methodology. Washington, DC: The National Academies Press. doi: 10.17226/10867.
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Next Chapter: 7. Determining Optimal Types of Incentives
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