Progress in Preventing Childhood Obesity: How Do We Measure Up? (2007)
Chapter: Appendix H IOM Regional Symposium Progress in Preventing Childhood Obesity: Focus on Industry
H
IOM Regional Symposium Progress in Preventing Childhood Obesity: Focus on Industry
The full summary can be found on the CD-ROM attached to the inside back cover of the report.
Program Agenda
Institute of Medicine Regional Symposium
Progress in Preventing Childhood Obesity: Focus on Industry
In collaboration with The California Endowment Supported by the Robert Wood Johnson Foundation
December 1, 2005
Beckman Center of the National Academies
Irvine, CA
Opening Session
Welcome
James Marks, Robert Wood Johnson Foundation
Overview of the IOM Report and Meeting Goals
Jeffrey Koplan, Emory University and Institute of Medicine (IOM) Committee on Progress in Preventing Childhood Obesity
Welcome and Highlights from the California Governor’s Summit on Health, Nutrition, and Obesity
Robert Ross, The California Endowment
Ana Matosantos, State of California Health & Human Services Agency
De-Marketing Obesity: An Analysis of the Current Profile and Future Prospects of Healthy Food and Beverage Products in the Marketplace
Brian Wansink, Cornell University
Plenary Panel—Presentations and Discussion
Food and Physical Activity Products, Portfolio Shifts, and Packaging Innovations
Moderators: Eduardo Sanchez, Texas Department of State Health Services and Russell Pate, University of South Carolina
Louise Finnerty, PepsiCo
Paul Petruccelli, Kraft Foods
Chris Shea, General Mills
Joe BrisBois, Harmonix Music Systems
Brian Wansink, Cornell University (Respondent)
Plenary Panel—Presentations and Discussion
Retailing Healthy Lifestyles: Food and Physical Activity
Moderators: Antronette Yancey, UCLA School of Public Health and Jennifer Greene, University of Illinois, Urbana-Champaign
Cathy Kapica, McDonald’s Corporation
Rebecca Flournoy, PolicyLink
Lorelei DiSogra, United Fresh Fruit and Vegetable Association
Richard Jackson, University of California at Berkeley
Roland Sturm, RAND Corporation (Respondent)
Marketing Communications Strategies: Promoting Healthful Products and Physical Activity Opportunities
Breakout Session #1: Presentations and Panel Discussion
Entertainment Industry
Moderators: Tom Robinson, Stanford University School of Medicine and Ann Bullock, Eastern Band of Cherokee Indians
Jennifer Kotler, Sesame Workshop
Mindy Stockfield, Cartoon Network
Jorge Daboub, Univision Television Group
Vicki Beck, Hollywood, Health & Society
Christy Glaubke, Children Now (Respondent)
Breakout Session #2: Presentations and Panel Discussion
Public and Private Education Campaigns and Industry Self-Regulation
Moderators: Sue Foerster, California Department of Health Services and Ken Powell, IOM Committee on Progress in Preventing Childhood Obesity
Jim Guthrie, National Advertising Review Council
Rachel Geller, The Geppetto Group
Heidi Arthur, The Ad Council
Jan DeLyser, Produce for a Better Health Foundation and California Avocado Commission
Sarah Samuels, Samuels and Associates (Respondent)
Plenary Panel—Presentations and Discussion
Business Response to Childhood Obesity
Moderators: Jeffrey Koplan, Emory University and Douglas Kamerow, RTI International
LuAnn Heinen, National Business Group on Health
Ray Baxter, Kaiser Permanente
Brock Leach, PepsiCo
Lance Friedmann, Kraft Foods
Richard Martin, Grocery Manufacturers Association
Alicia Procello, Nike
Closing Remarks
Jeffrey Koplan, Emory University and IOM Committee on Progress in Preventing Childhood Obesity
