Leveraging ITS Data for Transit Market Research: A Practitioner's Guidebook (2008)
Chapter: Chapter 2 - Introduction to Market Research and ITS Data
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Previous Chapter:
Chapter 1 - Introduction
Next Chapter: Chapter 3 - ITS Data Applications in Market Research
Suggested Citation:
"Chapter 2 - Introduction to Market Research and ITS Data." National Academies of Sciences, Engineering, and Medicine. 2008. Leveraging ITS Data for Transit Market Research: A Practitioner's Guidebook. Washington, DC: The National Academies Press.
doi: 10.17226/13917.
Suggested Citation:
"Chapter 2 - Introduction to Market Research and ITS Data." National Academies of Sciences, Engineering, and Medicine. 2008. Leveraging ITS Data for Transit Market Research: A Practitioner's Guidebook. Washington, DC: The National Academies Press.
doi: 10.17226/13917.
Suggested Citation:
"Chapter 2 - Introduction to Market Research and ITS Data." National Academies of Sciences, Engineering, and Medicine. 2008. Leveraging ITS Data for Transit Market Research: A Practitioner's Guidebook. Washington, DC: The National Academies Press.
doi: 10.17226/13917.
Suggested Citation:
"Chapter 2 - Introduction to Market Research and ITS Data." National Academies of Sciences, Engineering, and Medicine. 2008. Leveraging ITS Data for Transit Market Research: A Practitioner's Guidebook. Washington, DC: The National Academies Press.
doi: 10.17226/13917.
Suggested Citation:
"Chapter 2 - Introduction to Market Research and ITS Data." National Academies of Sciences, Engineering, and Medicine. 2008. Leveraging ITS Data for Transit Market Research: A Practitioner's Guidebook. Washington, DC: The National Academies Press.
doi: 10.17226/13917.
Suggested Citation:
"Chapter 2 - Introduction to Market Research and ITS Data." National Academies of Sciences, Engineering, and Medicine. 2008. Leveraging ITS Data for Transit Market Research: A Practitioner's Guidebook. Washington, DC: The National Academies Press.
doi: 10.17226/13917.
Suggested Citation:
"Chapter 2 - Introduction to Market Research and ITS Data." National Academies of Sciences, Engineering, and Medicine. 2008. Leveraging ITS Data for Transit Market Research: A Practitioner's Guidebook. Washington, DC: The National Academies Press.
doi: 10.17226/13917.
Suggested Citation:
"Chapter 2 - Introduction to Market Research and ITS Data." National Academies of Sciences, Engineering, and Medicine. 2008. Leveraging ITS Data for Transit Market Research: A Practitioner's Guidebook. Washington, DC: The National Academies Press.
doi: 10.17226/13917.
Suggested Citation:
"Chapter 2 - Introduction to Market Research and ITS Data." National Academies of Sciences, Engineering, and Medicine. 2008. Leveraging ITS Data for Transit Market Research: A Practitioner's Guidebook. Washington, DC: The National Academies Press.
doi: 10.17226/13917.
Suggested Citation:
"Chapter 2 - Introduction to Market Research and ITS Data." National Academies of Sciences, Engineering, and Medicine. 2008. Leveraging ITS Data for Transit Market Research: A Practitioner's Guidebook. Washington, DC: The National Academies Press.
doi: 10.17226/13917.
Suggested Citation:
"Chapter 2 - Introduction to Market Research and ITS Data." National Academies of Sciences, Engineering, and Medicine. 2008. Leveraging ITS Data for Transit Market Research: A Practitioner's Guidebook. Washington, DC: The National Academies Press.
doi: 10.17226/13917.
Suggested Citation:
"Chapter 2 - Introduction to Market Research and ITS Data." National Academies of Sciences, Engineering, and Medicine. 2008. Leveraging ITS Data for Transit Market Research: A Practitioner's Guidebook. Washington, DC: The National Academies Press.
doi: 10.17226/13917.
Suggested Citation:
"Chapter 2 - Introduction to Market Research and ITS Data." National Academies of Sciences, Engineering, and Medicine. 2008. Leveraging ITS Data for Transit Market Research: A Practitioner's Guidebook. Washington, DC: The National Academies Press.
doi: 10.17226/13917.
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