Challenges and Opportunities for Change in Food Marketing to Children and Youth: Workshop Summary (2013)
Chapter: Appendix A: Workshop Agenda
New Challenges and Opportunities in
Food Marketing to Children and Youth:
A Workshop
Hosted by the IOM Standing Committee on Childhood Obesity Prevention
November 5, 2012
Keck Center of the National Academies, Room 100
500 Fifth Street, NW, Washington DC
WELCOME AND OPENING REMARKS
|
9:30 AM |
Welcome and Overview of the Food Marketing Landscape |
|
9:40 |
*Ellen Wartella, Northwestern University |
___________________
*Member of the IOM Standing Committee on Childhood Obesity Prevention.
EMERGING ISSUES IN UNDERSTANDING THE
CURRENT FOOD MARKETING ENVIRONMENT
Moderator: *Ellen Wartella, Northwestern University
|
10:00 |
Integrated Marketing Communications |
|
10:45 |
Moderated Intrapanel Discussion |
|
11:05 |
Q&A/Discussion with Audience |
|
11:30 |
LUNCH (on your own) |
INNOVATIONS IN INDUSTRY PRACTICES
Moderator: David Britt, Retired, Sesame Workshop
|
12:30 PM |
Healthy Food Marketing Initiatives in Retail Chains |
|
1:30 |
Moderated Intrapanel Discussion |
|
1:50 |
Q&A/Discussion with Audience |
|
2:15 |
BREAK |
EMERGING POLICY INITIATIVES AND
COMMUNICATION STRATEGIES
|
Moderator: *Kelly Brownell, Yale University Rudd Center for Food Policy and Obesity |
|
|
2:30 |
Parent-Led Communication Strategies |
|
3:45 |
Moderated Intrapanel Discussion |
|
4:05 |
Q&A/Discussion with Audience |
CLOSING REMARKS
|
4:30 |
Moving Forward: Where Do We Go From Here? |
|
4:50 |
Q&A/Discussion with Audience |
|
5:00 |
ADJOURN |
