Executive Decision Making for Transportation Capacity: The Multiagency Context (2014)
Chapter: Chapter 5 - Marketing Principles, Strategies, Messages, and Media
Unfortunately, this book can't be printed from the OpenBook.
If you need to print pages from this book, we recommend
downloading it as a PDF.
Visit NAP.edu/10766 to get more information about this book, to buy it in print, or to download it as a free PDF.
Visit NAP.edu/10766 to get more information about this book, to buy it in print, or to download it as a free PDF.
Previous Chapter:
Chapter 4 - Market Research Findings
Next Chapter: Chapter 6 - Conclusions
Suggested Citation:
"Chapter 5 - Marketing Principles, Strategies, Messages, and Media." National Academies of Sciences, Engineering, and Medicine. 2014. Executive Decision Making for Transportation Capacity: The Multiagency Context. Washington, DC: The National Academies Press.
doi: 10.17226/22615.
Suggested Citation:
"Chapter 5 - Marketing Principles, Strategies, Messages, and Media." National Academies of Sciences, Engineering, and Medicine. 2014. Executive Decision Making for Transportation Capacity: The Multiagency Context. Washington, DC: The National Academies Press.
doi: 10.17226/22615.
Suggested Citation:
"Chapter 5 - Marketing Principles, Strategies, Messages, and Media." National Academies of Sciences, Engineering, and Medicine. 2014. Executive Decision Making for Transportation Capacity: The Multiagency Context. Washington, DC: The National Academies Press.
doi: 10.17226/22615.
Suggested Citation:
"Chapter 5 - Marketing Principles, Strategies, Messages, and Media." National Academies of Sciences, Engineering, and Medicine. 2014. Executive Decision Making for Transportation Capacity: The Multiagency Context. Washington, DC: The National Academies Press.
doi: 10.17226/22615.
Suggested Citation:
"Chapter 5 - Marketing Principles, Strategies, Messages, and Media." National Academies of Sciences, Engineering, and Medicine. 2014. Executive Decision Making for Transportation Capacity: The Multiagency Context. Washington, DC: The National Academies Press.
doi: 10.17226/22615.
Subscribe to Email from the National Academies
Keep up with all of the activities, publications, and events by subscribing to free updates by email.