New Tools for Environmental Protection: Education, Information, and Voluntary Measures (2002)

Chapter: 3 Marketing Household Energy Conservation: The Message and the Reality

Previous Chapter: 2 Changes in Pollution and the Implications for Policy
Suggested Citation: "3 Marketing Household Energy Conservation: The Message and the Reality." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.

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Suggested Citation: "3 Marketing Household Energy Conservation: The Message and the Reality." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.

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Suggested Citation: "3 Marketing Household Energy Conservation: The Message and the Reality." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.

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Suggested Citation: "3 Marketing Household Energy Conservation: The Message and the Reality." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.

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Suggested Citation: "3 Marketing Household Energy Conservation: The Message and the Reality." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.

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Suggested Citation: "3 Marketing Household Energy Conservation: The Message and the Reality." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.

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Suggested Citation: "3 Marketing Household Energy Conservation: The Message and the Reality." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.

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Suggested Citation: "3 Marketing Household Energy Conservation: The Message and the Reality." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.

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Suggested Citation: "3 Marketing Household Energy Conservation: The Message and the Reality." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.

There was a problem loading page 57.

Suggested Citation: "3 Marketing Household Energy Conservation: The Message and the Reality." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.

There was a problem loading page 58.

Suggested Citation: "3 Marketing Household Energy Conservation: The Message and the Reality." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.

There was a problem loading page 59.

Suggested Citation: "3 Marketing Household Energy Conservation: The Message and the Reality." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.

There was a problem loading page 60.

Suggested Citation: "3 Marketing Household Energy Conservation: The Message and the Reality." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.

There was a problem loading page 61.

Suggested Citation: "3 Marketing Household Energy Conservation: The Message and the Reality." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.

There was a problem loading page 62.

Suggested Citation: "3 Marketing Household Energy Conservation: The Message and the Reality." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.

There was a problem loading page 63.

Suggested Citation: "3 Marketing Household Energy Conservation: The Message and the Reality." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.

There was a problem loading page 64.

Suggested Citation: "3 Marketing Household Energy Conservation: The Message and the Reality." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.

There was a problem loading page 65.

Suggested Citation: "3 Marketing Household Energy Conservation: The Message and the Reality." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.

There was a problem loading page 66.

Suggested Citation: "3 Marketing Household Energy Conservation: The Message and the Reality." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.
Page 49
Suggested Citation: "3 Marketing Household Energy Conservation: The Message and the Reality." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.
Page 50
Suggested Citation: "3 Marketing Household Energy Conservation: The Message and the Reality." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.
Page 51
Suggested Citation: "3 Marketing Household Energy Conservation: The Message and the Reality." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.
Page 52
Suggested Citation: "3 Marketing Household Energy Conservation: The Message and the Reality." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.
Page 53
Suggested Citation: "3 Marketing Household Energy Conservation: The Message and the Reality." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.
Page 54
Suggested Citation: "3 Marketing Household Energy Conservation: The Message and the Reality." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.
Page 55
Suggested Citation: "3 Marketing Household Energy Conservation: The Message and the Reality." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.
Page 56
Suggested Citation: "3 Marketing Household Energy Conservation: The Message and the Reality." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.
Page 57
Suggested Citation: "3 Marketing Household Energy Conservation: The Message and the Reality." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.
Page 58
Suggested Citation: "3 Marketing Household Energy Conservation: The Message and the Reality." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.
Page 59
Suggested Citation: "3 Marketing Household Energy Conservation: The Message and the Reality." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.
Page 60
Suggested Citation: "3 Marketing Household Energy Conservation: The Message and the Reality." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.
Page 61
Suggested Citation: "3 Marketing Household Energy Conservation: The Message and the Reality." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.
Page 62
Suggested Citation: "3 Marketing Household Energy Conservation: The Message and the Reality." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.
Page 63
Suggested Citation: "3 Marketing Household Energy Conservation: The Message and the Reality." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.
Page 64
Suggested Citation: "3 Marketing Household Energy Conservation: The Message and the Reality." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.
Page 65
Suggested Citation: "3 Marketing Household Energy Conservation: The Message and the Reality." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.
Page 66
Next Chapter: 4 Knowledge, Information, and Household Recycling: Examining the Knowledge-Deficit Model of Behavior Change
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