New Tools for Environmental Protection: Education, Information, and Voluntary Measures (2002)

Chapter: 4 Knowledge, Information, and Household Recycling: Examining the Knowledge-Deficit Model of Behavior Change

Previous Chapter: 3 Marketing Household Energy Conservation: The Message and the Reality
Suggested Citation: "4 Knowledge, Information, and Household Recycling: Examining the Knowledge-Deficit Model of Behavior Change." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.

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Suggested Citation: "4 Knowledge, Information, and Household Recycling: Examining the Knowledge-Deficit Model of Behavior Change." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.

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Suggested Citation: "4 Knowledge, Information, and Household Recycling: Examining the Knowledge-Deficit Model of Behavior Change." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.

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Suggested Citation: "4 Knowledge, Information, and Household Recycling: Examining the Knowledge-Deficit Model of Behavior Change." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.

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Suggested Citation: "4 Knowledge, Information, and Household Recycling: Examining the Knowledge-Deficit Model of Behavior Change." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.

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Suggested Citation: "4 Knowledge, Information, and Household Recycling: Examining the Knowledge-Deficit Model of Behavior Change." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.

There was a problem loading page 72.

Suggested Citation: "4 Knowledge, Information, and Household Recycling: Examining the Knowledge-Deficit Model of Behavior Change." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.

There was a problem loading page 73.

Suggested Citation: "4 Knowledge, Information, and Household Recycling: Examining the Knowledge-Deficit Model of Behavior Change." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.

There was a problem loading page 74.

Suggested Citation: "4 Knowledge, Information, and Household Recycling: Examining the Knowledge-Deficit Model of Behavior Change." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.

There was a problem loading page 75.

Suggested Citation: "4 Knowledge, Information, and Household Recycling: Examining the Knowledge-Deficit Model of Behavior Change." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.

There was a problem loading page 76.

Suggested Citation: "4 Knowledge, Information, and Household Recycling: Examining the Knowledge-Deficit Model of Behavior Change." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.

There was a problem loading page 77.

Suggested Citation: "4 Knowledge, Information, and Household Recycling: Examining the Knowledge-Deficit Model of Behavior Change." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.

There was a problem loading page 78.

Suggested Citation: "4 Knowledge, Information, and Household Recycling: Examining the Knowledge-Deficit Model of Behavior Change." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.

There was a problem loading page 79.

Suggested Citation: "4 Knowledge, Information, and Household Recycling: Examining the Knowledge-Deficit Model of Behavior Change." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.

There was a problem loading page 80.

Suggested Citation: "4 Knowledge, Information, and Household Recycling: Examining the Knowledge-Deficit Model of Behavior Change." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.

There was a problem loading page 81.

Suggested Citation: "4 Knowledge, Information, and Household Recycling: Examining the Knowledge-Deficit Model of Behavior Change." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.

There was a problem loading page 82.

Suggested Citation: "4 Knowledge, Information, and Household Recycling: Examining the Knowledge-Deficit Model of Behavior Change." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.
Page 67
Suggested Citation: "4 Knowledge, Information, and Household Recycling: Examining the Knowledge-Deficit Model of Behavior Change." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.
Page 68
Suggested Citation: "4 Knowledge, Information, and Household Recycling: Examining the Knowledge-Deficit Model of Behavior Change." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.
Page 69
Suggested Citation: "4 Knowledge, Information, and Household Recycling: Examining the Knowledge-Deficit Model of Behavior Change." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.
Page 70
Suggested Citation: "4 Knowledge, Information, and Household Recycling: Examining the Knowledge-Deficit Model of Behavior Change." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.
Page 71
Suggested Citation: "4 Knowledge, Information, and Household Recycling: Examining the Knowledge-Deficit Model of Behavior Change." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.
Page 72
Suggested Citation: "4 Knowledge, Information, and Household Recycling: Examining the Knowledge-Deficit Model of Behavior Change." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.
Page 73
Suggested Citation: "4 Knowledge, Information, and Household Recycling: Examining the Knowledge-Deficit Model of Behavior Change." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.
Page 74
Suggested Citation: "4 Knowledge, Information, and Household Recycling: Examining the Knowledge-Deficit Model of Behavior Change." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.
Page 75
Suggested Citation: "4 Knowledge, Information, and Household Recycling: Examining the Knowledge-Deficit Model of Behavior Change." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.
Page 76
Suggested Citation: "4 Knowledge, Information, and Household Recycling: Examining the Knowledge-Deficit Model of Behavior Change." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.
Page 77
Suggested Citation: "4 Knowledge, Information, and Household Recycling: Examining the Knowledge-Deficit Model of Behavior Change." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.
Page 78
Suggested Citation: "4 Knowledge, Information, and Household Recycling: Examining the Knowledge-Deficit Model of Behavior Change." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.
Page 79
Suggested Citation: "4 Knowledge, Information, and Household Recycling: Examining the Knowledge-Deficit Model of Behavior Change." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.
Page 80
Suggested Citation: "4 Knowledge, Information, and Household Recycling: Examining the Knowledge-Deficit Model of Behavior Change." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.
Page 81
Suggested Citation: "4 Knowledge, Information, and Household Recycling: Examining the Knowledge-Deficit Model of Behavior Change." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.
Page 82
Next Chapter: 5 Promoting "Green" Consumer Behavior with Eco-Labels
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