Webinar

TRB Webinar: Digital Tools to Enhance Customer Experience and Increase Airport Revenue

January 31, 2024

11:00 AM - 12:00 PM (EST)

Past

Topics

Many airports struggle to meet funding needs through traditional sources. By harnessing the power of digital tools, airports can transform the passenger experience while unlocking revenue generating opportunities. TRB hosted a webinar on Wednesday, January 31, 2024 from 11:00 AM to 12:00 PM Eastern that explored the future of airport management in the digital age and how to leverage digital marketing tactics for increased financial success.

This webinar was based on ACRP Research Report 251: Digital Marketing to Enhance Customer Experience and Increase Airport Revenue.

This webinar was sponsored by TRB’s Airport Cooperative Research Program.

The slides are linked in the meeting materials. View the recorded webinar below.

Webinar agenda and presenters

Overview and research results – Zoe Lindemuth, The Meehan Aviation Group
Digital marketing for airport revenue – Elizabeth Jaedicke, Jaedicke Consulting
Question and answer session moderated by Sonjia Murray, The Meehan Aviation Group

The first 35 minutes of the webinar were for presentations and the final 25 minutes were reserved for audience questions.

Learning Objectives

At the end of this webinar, participants can:

Employ digital marketing strategies to improve customer experience and drive increased airport revenue
Understand select airport approaches to digital marketing

American Institute of Certified Planners Certification Maintenance Credits

This webinar was approved by the American Planning Association (APA) for 1.5 Certification Maintenance (CM) Credits. CM credits provide continuing education opportunities for AICP Certified Planners to continue their professional skills and knowledge. To receive CM credits, Certified Planners should visit the TRB event webpage on American Planning Association and register their participation. If you have problems reporting your CM credits or have general questions about the CM program, please contact the APA.

Continuing Education Units for Accredited Airport Executives

The American Association of Airport Executives (AAAE) provided 1 Continuing Education Units (CEU) to accredited airport executives who attended this webinar. Claim CEUs by visiting www.aaae.org/ceu. For questions about AAAE continuing education units, please contact accreditation@aaae.org.

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Materials

Presentation - TRB Webinar Digital Tools to Enhance Customer Experience and Increase Airport Revenue

Disclaimer

It is essential to the National Academies mission of providing evidence-based advice that participants in any of our meetings or events avoid political or partisan statements or commentary and maintain a culture of mutual respect. The statements and presentations during our meetings or events are solely those of the individual participants and do not necessarily represent the views of other participants or the National Academy of Sciences, which is a non-partisan, tax exempt organization that includes under its Charter the National Academy of Engineering and National Academy of Medicine, and that operates the National Research Council.