Emerging technology, hybrid work environments, and global issues contributing to unpredictable flight service all add to an atmosphere of continuous change. Developing a culture that values and supports innovative ideas will prime an airport for managing and thriving through these changes. TRB hosted a webinar on Thursday, October 24, 2024 from 3:00 PM to 4:30 PM Eastern that provided best practices, actionable plays, and various resources that will enable airports to drive the cultural change that supports innovation. Presenters shared the ACRP WebResource 16: Playbook for Developing a Culture of Innovation? at Airports to help organizations improve upon and energize current processes, and plan for and adapt to large changes in the industry.

This webinar was sponsored by TRB’s Airport Cooperative Research Program.

The slides are linked in the meeting materials. View the recorded webinar below.

Webinar agenda and presenters

1. Guide to developing a culture of innovation – Karen Scott, Inspired Strategies, LLC

2. Review of methodology and findings – Melissa Solberg, Tampa International Airport

3. Case study and example of resources and strategies – Julie Lorenz, 1998 & Co.

4. Question and answer session moderated by Justin Phy, BARICH, INC.

The first 60 minutes of the webinar were for presentations and the final 30 minutes were reserved for audience questions.

Learning Objectives

At the end of this webinar, participants can:

1. Understand key principles of innovation culture

2. Apply strategies to foster innovation

3. Evaluate and measure innovation culture

American Institute of Certified Planners Certification Maintenance Credits

This webinar was approved by the American Planning Association (APA) for 1.5 Certification Maintenance (CM) Credits. CM credits provide continuing education opportunities for AICP Certified Planners to continue their professional skills and knowledge. To receive CM credits, Certified Planners should visit the TRB event webpage on American Planning Association and register their participation. If you have problems reporting your CM credits or have general questions about the CM program, please contact the APA.

Continuing Education Units for Accredited Airport Executives

The American Association of Airport Executives (AAAE) provided 1 Continuing Education Units (CEU) to accredited airport executives who attended this webinar. Claim CEUs by visiting www.aaae.org/ceu. For questions about AAAE continuing education units, please contact accreditation@aaae.org.