Evaluating Traffic Safety Campaigns: A Guide (2025)
Chapter: Market Research Resources and Social Media Monitoring Resources
Market Research Resources and Social Media Monitoring Resources
MRI Simmons provides national and local probabilistic sampling and consumer population insights. Suboptimal sampling compromises the ability to get an accurate picture of audience size, brand preferences, spending power, and countless other measures central to marketing plans. Captures the true diversity of the U.S. consumer market and provides countless insights central to marketing plans. Estimated costs depending on depth of research and length of contract include out-of-pocket expenses ranging from $8,000 to $15,000.
Scarborough Research is a market research company that measures patterns, media usage across platforms, and lifestyle trends of adults. Specializing in local and national consumer research, gather information about target markets: know about them, starting with who they are. Market research helps identify and analyze the needs of the market, the market size, and more insights. Its techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography as well as quantitative techniques such as customer surveys, and analysis of secondary data. Estimated costs depending on depth of research and length of contract include out of pocket expenses ranging from $8,000 to $10,000.
Nielsen National and Local Market provides information on media consumption. Nielsen research study collects over 200,000 surveys per year in over 120 local areas. Nielsen gathers information about radio listening, newspaper and magazine reading, television viewing, leisure activities, and shopping habits. The information is used by local radio stations, television stations, newspapers, magazines, advertisers, and retailers to understand what consumers are listening to, reading, viewing, and buying. Estimated costs depending on depth of research include out of pocket expenses ranging from $10,000 to $12,000.
Keyhole can monitor SHSOsʼ X and Instagram accounts, and look at keywords, hashtags, URLs, and usernames. CMs and ACMs can see data in real time and historical information, while also viewing heat maps that show activity levels in certain parts of the United States.
Hootsuite is a social media monitoring software that can track activity across several social networks and platforms. Those networks and platforms include LinkedIn, X, Facebook, Google+, Foursquare, and WordPress. You can also manage social media accounts by scheduling posts across multiple platforms. If more than one person is handling a social media account, you can also delegate tasks.
Loomly automatically generates post previews before hitting publish. Photos, videos, multiple images, links, simple statuses, stories, and Reels. Loomly supports Facebook, Instagram, X, LinkedIn, Pinterest, YouTube, Google Business Profile, TikTok, and Snapchat.
Sprout Social offers social media monitoring tools that provide analytics for increasing social media engagement. Can publish posts from the Sprout Social Dashboard and allow for team-based collaboration.
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