Changing the Conversation: Messages for Improving Public Understanding of Engineering (2008)

Chapter: 2 Development of a Positioning Statement, Themes, and Messages

Previous Chapter: 1 Introduction
Suggested Citation: "2 Development of a Positioning Statement, Themes, and Messages ." National Academy of Engineering. 2008. Changing the Conversation: Messages for Improving Public Understanding of Engineering. Washington, DC: The National Academies Press. doi: 10.17226/12187.
Page 39
Suggested Citation: "2 Development of a Positioning Statement, Themes, and Messages ." National Academy of Engineering. 2008. Changing the Conversation: Messages for Improving Public Understanding of Engineering. Washington, DC: The National Academies Press. doi: 10.17226/12187.
Page 40
Suggested Citation: "2 Development of a Positioning Statement, Themes, and Messages ." National Academy of Engineering. 2008. Changing the Conversation: Messages for Improving Public Understanding of Engineering. Washington, DC: The National Academies Press. doi: 10.17226/12187.
Page 41
Suggested Citation: "2 Development of a Positioning Statement, Themes, and Messages ." National Academy of Engineering. 2008. Changing the Conversation: Messages for Improving Public Understanding of Engineering. Washington, DC: The National Academies Press. doi: 10.17226/12187.
Page 42
Suggested Citation: "2 Development of a Positioning Statement, Themes, and Messages ." National Academy of Engineering. 2008. Changing the Conversation: Messages for Improving Public Understanding of Engineering. Washington, DC: The National Academies Press. doi: 10.17226/12187.
Page 43
Suggested Citation: "2 Development of a Positioning Statement, Themes, and Messages ." National Academy of Engineering. 2008. Changing the Conversation: Messages for Improving Public Understanding of Engineering. Washington, DC: The National Academies Press. doi: 10.17226/12187.
Page 44
Suggested Citation: "2 Development of a Positioning Statement, Themes, and Messages ." National Academy of Engineering. 2008. Changing the Conversation: Messages for Improving Public Understanding of Engineering. Washington, DC: The National Academies Press. doi: 10.17226/12187.
Page 45
Suggested Citation: "2 Development of a Positioning Statement, Themes, and Messages ." National Academy of Engineering. 2008. Changing the Conversation: Messages for Improving Public Understanding of Engineering. Washington, DC: The National Academies Press. doi: 10.17226/12187.
Page 46
Suggested Citation: "2 Development of a Positioning Statement, Themes, and Messages ." National Academy of Engineering. 2008. Changing the Conversation: Messages for Improving Public Understanding of Engineering. Washington, DC: The National Academies Press. doi: 10.17226/12187.
Page 47
Suggested Citation: "2 Development of a Positioning Statement, Themes, and Messages ." National Academy of Engineering. 2008. Changing the Conversation: Messages for Improving Public Understanding of Engineering. Washington, DC: The National Academies Press. doi: 10.17226/12187.
Page 48
Suggested Citation: "2 Development of a Positioning Statement, Themes, and Messages ." National Academy of Engineering. 2008. Changing the Conversation: Messages for Improving Public Understanding of Engineering. Washington, DC: The National Academies Press. doi: 10.17226/12187.
Page 49
Suggested Citation: "2 Development of a Positioning Statement, Themes, and Messages ." National Academy of Engineering. 2008. Changing the Conversation: Messages for Improving Public Understanding of Engineering. Washington, DC: The National Academies Press. doi: 10.17226/12187.
Page 50
Next Chapter: 3 Research Results
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