Messaging for Engineering: From Research to Action (2013)
Chapter: Appendix B: Workshop Agenda
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Suggested Citation:
"Appendix B: Workshop Agenda." National Academy of Engineering. 2013. Messaging for Engineering: From Research to Action. Washington, DC: The National Academies Press.
doi: 10.17226/13463.
National Academy of Engineering
Keck Center of the National Academies
500 5th St., NW
Washington, D.C.
November 30–December 1, 2010
TUESDAY, NOVEMBER 30
| 9:00 a.m. | Welcome and Plans for the Workshop Ellen Kullman, Dupont; Chuck Vest, NAE |
| 9:15 a.m. | Remarks from the Sponsor Tom Peterson, NSF |
| 9:30 a.m. | Introduction of Participants Around the table |
Suggested Citation:
"Appendix B: Workshop Agenda." National Academy of Engineering. 2013. Messaging for Engineering: From Research to Action. Washington, DC: The National Academies Press.
doi: 10.17226/13463.
| 10:00 a.m. | Overview of Changing the Conversation Report and Current Project Don Giddens, Georgia Tech; Greg Pearson, NAE |
| 10:30 a.m. | Break |
| 10:45 a.m. |
Examples of the Use of CTC Messaging Panel Moderator: Leslie Collins, Committee Member • Jackie Sullivan, College of Engineering and Applied Sciences, University of Colorado–Boulder (student recruitment materials) • Julie Benyo, WGBH Television (Engineer Your Life website) • Nital Patel, Insight Technology, Inc. and IEEE (“Engineers Make a World of Difference” student video contest) |
| 12:30 p.m. | Working Lunch: Demonstration and Discussion of CTC Website Derek Rector, Diamax Information Systems Corporation |
| 1:30 p.m. | Rebranding Engineering: Challenges and Opportunities Mitch Baranowski, BBMG Respondent: Gini Kramer, Committee Member |
| 3:00 p.m. | Reflection/Discussion: Mixed-Sector Breakout Groups |
| 4:30 p.m. | Breakout Group Reports and Discussion Group Rapporteurs Discussion Moderator: Ellen Kullman, Committee Cochair |
| 5:30 p.m. | Day 1 Adjournment |
Suggested Citation:
"Appendix B: Workshop Agenda." National Academy of Engineering. 2013. Messaging for Engineering: From Research to Action. Washington, DC: The National Academies Press.
doi: 10.17226/13463.
WEDNESDAY, DECEMBER 1
| 8:30 a.m. |
Reflections on Day 1 All participants Moderator: Chuck Vest, NAE Proposed focus question: 1. What steps will be needed, by whom, to move these ideas forward? |
| 9:30 a.m. | Benchmarking: How Other Industries and Professions Address the Communications Challenge Maria Ivancin, Market Research Bureau |
| 10:00 a.m. | Messaging Actions: Idea Generation All participants |
| 10:30 a.m. | Sector-Specific Breakout Groups Facilitator: Betty Shanahan, Committee Member |
| 11:30 a.m. | Breakout Group Reports |
| 11:45 a.m. | Final Thoughts Chuck Vest, NAE |
| 12:00 p.m. | Workshop Adjournment |
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