Marketing Guidebook for Small Airports (2010)

Chapter: Part 1 - Introduction to Airport Marketing

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Suggested Citation: "Part 1 - Introduction to Airport Marketing." National Academies of Sciences, Engineering, and Medicine. 2010. Marketing Guidebook for Small Airports. Washington, DC: The National Academies Press. doi: 10.17226/14353.
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Suggested Citation: "Part 1 - Introduction to Airport Marketing." National Academies of Sciences, Engineering, and Medicine. 2010. Marketing Guidebook for Small Airports. Washington, DC: The National Academies Press. doi: 10.17226/14353.
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Suggested Citation: "Part 1 - Introduction to Airport Marketing." National Academies of Sciences, Engineering, and Medicine. 2010. Marketing Guidebook for Small Airports. Washington, DC: The National Academies Press. doi: 10.17226/14353.
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Suggested Citation: "Part 1 - Introduction to Airport Marketing." National Academies of Sciences, Engineering, and Medicine. 2010. Marketing Guidebook for Small Airports. Washington, DC: The National Academies Press. doi: 10.17226/14353.
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Page 4
Page 5 Bookmark
Suggested Citation: "Part 1 - Introduction to Airport Marketing." National Academies of Sciences, Engineering, and Medicine. 2010. Marketing Guidebook for Small Airports. Washington, DC: The National Academies Press. doi: 10.17226/14353.
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Page 5
Page 6 Bookmark
Suggested Citation: "Part 1 - Introduction to Airport Marketing." National Academies of Sciences, Engineering, and Medicine. 2010. Marketing Guidebook for Small Airports. Washington, DC: The National Academies Press. doi: 10.17226/14353.
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Page 6
Page 7 Bookmark
Suggested Citation: "Part 1 - Introduction to Airport Marketing." National Academies of Sciences, Engineering, and Medicine. 2010. Marketing Guidebook for Small Airports. Washington, DC: The National Academies Press. doi: 10.17226/14353.
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Page 7
Page 8 Bookmark
Suggested Citation: "Part 1 - Introduction to Airport Marketing." National Academies of Sciences, Engineering, and Medicine. 2010. Marketing Guidebook for Small Airports. Washington, DC: The National Academies Press. doi: 10.17226/14353.
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Page 8
Page 9 Bookmark
Suggested Citation: "Part 1 - Introduction to Airport Marketing." National Academies of Sciences, Engineering, and Medicine. 2010. Marketing Guidebook for Small Airports. Washington, DC: The National Academies Press. doi: 10.17226/14353.
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Page 9
Next Chapter: Part 2 - Preparation and Execution of a Marketing Plan
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