MONDAY | SEPTEMBER 23, 2013
The Sciences of Communication
| 8:30-8:45 | Welcome Barbara Kline Pope, Executive Director for Communications, The National Academies | |
| Moderators: Baruch Fischhoff (Carnegie Mellon University) and Dietram Scheufele (University of Wisconsin–Madison) | ||
| 8:45-10:00 | Lay Narratives and Epistemologies Doug Medin (Northwestern University) | |
| Discussion with Ann Bostrom (University of Washington) and Kevin Dunbar (University of Maryland) | ||
| 10:00-10:30 | Break | |
| 10:30-11:45 | Motivated Audiences: Belief and Attitude Formation About Science Topics Susan Fiske (Princeton University) | |
| Discussion with Craig Fox (University of California, Los Angeles) and Bill Hallman (Rutgers University) | ||
| 11:45-1:00 | Lunch | |
| 1:00-2:15 | Communicating Uncertainty Baruch Fischhoff (Carnegie Mellon University) | |
| Discussion with David Budescu (Fordham University) and Adam Finkel (University of Pennsylvania) | ||
| 2:15-3:30 | Social Networks Noshir Contractor (Northwestern University) | |
| Discussion with Deb Roy (Massachusetts Institute of Technology and Twitter) and Katherine Milkman (University of Pennsylvania) | ||
| 3:30-4:00 | Break | |
| 4:00-5:15 | Science Communication as Political Communication Dietram Scheufele (University of Wisconsin, Madison) | |
| Discussion with Kathleen Hall Jamieson (University of Pennsylvania) and Patrick Sturgis (Southampton University) | ||
| 5:15-5:30 | Wrap-Up/Lessons Learned Baruch Fischhoff (Carnegie Mellon University) | |
TUESDAY | SEPTEMBER 24, 2013
Science in a Time of Controversy
| 8:30-8:45 | Welcome Ralph Cicerone, President, National Academy of Sciences | |
| 8:45-9:30 | Keynote Address Responding to the Attack on the Best Available Evidence Kathleen Hall Jamieson (University of Pennsylvania) | |
| 9:30-10:00 | Break | |
| Moderator: Cara Santa Maria (Pivot TV) | ||
| 10:00-11:30 | Panel 1 • Individual and Social Perceptions of Science: Three Cases | |
| Geoengineering: Public Attitudes, Stakeholder Perspectives, and the Challenge of “Upstream” Engagement Nick Pidgeon (Cardiff University) | ||
| What Good Is a Guideline That People Can’t Remember?: The Benefits of Extreme Simplicity in Communicating Nutrition Science Rebecca Ratner (University of Maryland) | ||
| Enhanced Active Choice: A New Method to Change Behavior Punam Keller (Dartmouth College) | ||
| Discussants: Bill Hallman (Rutgers University) and Rick Borchelt (U.S. Department of Energy) | ||
| 11:30-12:15 | Lessons from Business Davis Masten (Quantified Self) and Peter Zandan (Hill+Knowlton Strategies) | |
| 12:15-1:30 | Lunch | |
| 1:30-3:00 | Panel 2 • Influences of Social Networks | |
| The Science of Social Media Duncan Watts (Microsoft) | ||
| Charting Science Chatter Through Social Media Deb Roy (Massachusetts Institute of Technology and Twitter) | ||
| What Makes Online Content Viral? Katherine Milkman (University of Pennsylvania) | ||
| Discussants: Noshir Contractor (Northwestern University) and Xeni Jardin (Boing Boing) | ||
| 3:00-3:30 | Break | |
| 3:30-5:00 | Panel 3 • Narratives in Science Communication Science | |
| Narratives: Mass Media and Ethical Considerations Michael Dahlstrom (Iowa State University) | ||
| How Scientists Talk to One Another About Their Science—and What the Public Hears Kevin Dunbar (University of Maryland) | ||
| Tales Teens Tell: Interactive Media Communications Can Improve Adolescent Health Julie Downs (Carnegie Mellon University) | ||
| Discussants: Melanie Green (University of North Carolina, Chapel Hill) and Marty Kaplan (University of Southern California) | ||
| 5:00-5:30 | Science Collaboration: Surging Seas Gabrielle Wong-Parodi (Carnegie Mellon University) and Ben Strauss (Climate Central) | |
| 5:30-7:00 | Reception, Great Hall | |
WEDNESDAY | SEPTEMBER 25, 2013
Creating Collaborations for Communication
| 8:30-9:00 |
Welcome and Orientation Alan Leshner, CEO, American Association for the Advancement of Science | |
| 9:00-9:15 | Break and move to workshop locations | |
| 9:15-12:15 | Concurrent workshops | |
| Climate Change Workshop | ||
Science Content Expert: Ralph Cicerone (National Academy of Sciences) | ||
Communication Researchers: Tony Leiserowitz (Yale University) and Nick Pidgeon (Cardiff University) Communication Practitioner: Joe Witte (NBC, retired) Facilitator: Lynn Litow Flayhart | ||
| Evolution Workshop | ||
Science Content Expert: Eugenie Scott (National Center for Science Education) Communication Researchers: Robert Pennock (Michigan State University) and Ed Maibach (George Mason University) Communication Practitioner: Dan Vergano (National Geographic) Facilitator: William Courville | ||
| Obesity/Nutrition Workshop | ||
Science Content Expert: David Allison (University of Alabama at Birmingham) Communication Researchers: Julie Downs (Carnegie Mellon University) and Brian Wansink (Cornell University) Communication Practitioner: Kathleen Zelman (WebMD) Facilitator: Ellen Harvey | ||
| Nanotechnology Workshop | ||
Science Content Expert: Paul Weiss (University of California, Los Angeles) Communication Researchers: Elizabeth Corley (Arizona State University) and Dietram Scheufele (University of Wisconsin, Madison) Communication Practitioner: Julia Moore (Woodrow Wilson International Center for Scholars) Facilitator: Richard Tanenbaum | ||
| 12:15-1:30 | Lunch | |
| 1:30-3:30 | Continuation of concurrent workshops | |
| 3:30-4:00 | Break and return to auditorium | |