Strategies to Enhance Air Force Communication with Internal and External Audiences: A Workshop Report (2016)
Chapter: Appendix B: Workshop Statement of Task
An ad hoc committee will plan and conduct a 3-day interactive, multidisciplinary public workshop that focuses on addressing the underlying challenges inherent in developing and evaluating an effective communication strategy for Air Force leadership. During the workshop, participants will be asked to discuss options for how best to describe the complexity of the Air Force mission to a wide spectrum of audiences to include recent high school graduates as well as soon to retire Airmen. It is anticipated that the workshop will help to define a baseline for measuring effective communication within the Air Force as well as to explore ideas on how to best communicate with each generation of Air Force personnel, to include: millennials, generation X, baby boomers, and the silent generation. Finally, the workshop will identify possible options for new organizational processes that could enhance communication effectiveness as well as discussing the analytical tools and methods that are available for evaluating communication effectiveness. The committee will plan and organize the workshop, select and invite speakers and discussants, and moderate the discussions. A committee-authored workshop report will be prepared in accordance with institutional guidelines.
