Strategies to Enhance Air Force Communication with Internal and External Audiences: A Workshop Report (2016)
Chapter: Appendix D: Workshop Agenda
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Appendix C: Workshop Participants
Suggested Citation:
"Appendix D: Workshop Agenda." National Academies of Sciences, Engineering, and Medicine. 2016. Strategies to Enhance Air Force Communication with Internal and External Audiences: A Workshop Report. Washington, DC: The National Academies Press.
doi: 10.17226/21876.
SEPTEMBER 2, 2015
| 08:30 | Welcome and Introductions |
| 09:00 | Discussion with Gen. Mark A. Welsh III, Chief of Staff, U.S. Air Force |
Open Session 1—Communication Across Multiple Generations of Airmen
| 10:00 | Lt. Gen. Steven Kwast, Commander, Air University |
| 10:15 | Brig. Gen. Kathleen Cook, Director of Public Affairs, Office of the Secretary of the Air Force |
| 10:30 | Discussion with Capt. Samuel “Ross” Hubbard, ACC/A5A10 |
| 11:00 | Panel Discussion for Session 1 |
| 12:00 | Working Lunch |
Open Session 2—Comparing Communication Today Against Other Periods in History
| 13:00 | Dr. Alan Vick, Senior Political Scientist, RAND Corporation |
| 13:40 | HON. F. Whitten Peters, Former Secretary of the Air Force |
| 14:10 | HON. James Roche, Former Secretary of the Air Force |
| 14:40 | Panel Discussion for Session 2 |
| 16:30 | Day Wrap-Up Discussion |
| 17:00 | Adjourn for Day |
| 18:00 | Working Dinner |
Suggested Citation:
"Appendix D: Workshop Agenda." National Academies of Sciences, Engineering, and Medicine. 2016. Strategies to Enhance Air Force Communication with Internal and External Audiences: A Workshop Report. Washington, DC: The National Academies Press.
doi: 10.17226/21876.
SEPTEMBER 3, 2015
| 08:30 | Opening Remarks for Day 2 |
Open Session 3—Strategies for Effective Communication and Measures of Effectiveness
| 08:45 | Dr. Brian Hoey, Principal, Hoey Group |
| 09:30 | Mr. Peter Debreceny, Senior Partner, Gagen-MacDonald |
| 10:15 | Mr. William Power, Fleishman-Hillard |
| 11:00 | Ms. Katie Paine, Founder and CEO, Paine Publishing, LLC |
| 11:45 | Panel Discussion for Session 3 |
| 12:30 | Working Lunch |
Open Session 4—Best Practices and Examples of Communication Strategies
| 13:30 | Ms. Jennie Bledsoe, Director, Global Internal Communications, Goodyear Tire & Rubber Company |
| 13:55 | Maj. Gen. (U.S. Army, Ret.) Mari Eder, Former Head of Communications, U.S. Army; and President, Benson’s Review, LLC |
| 14:20 | Dr. Vernon Miller, Associate Professor of Communication, Michigan State University |
| 14:45 | Mr. Ryan Henary, Managing Director, Internal Communications, FedEx Ground |
| 15:10 | Mr. Brian R. Ames, Vice President of Employee Communications, Boeing Company |
| 15:35 | Panel Discussion for Session 4 |
| 17:00 | Day Wrap-Up Discussion |
| 17:30 | Adjourn for Day |
SEPTEMBER 4, 2015
| 08:30 | Opening Remarks for Day 3 |
Open Session 5—Role of Social Media in Effective Communication
| 08:45 | Ms. Lois Kelly, Founder and CEO, Foghound |
| 09:15 | Mr. Robert Harles, Managing Director, Global Head of Social Media, Accenture Digital |
| 09:45 | Mr. Ed Terpening, Industrial Analyst, Altimeter Group |
| 10:15 | Mr. Ed Brill, Vice President of Social Business Cloud Services, IBM |
| 10:45 | Panel Discussion for Session 5 |
| 12:30 | Working Lunch |
| 13:30 | Closed Session—Committee Only |
| 16:00 | Adjourn Workshop |
Suggested Citation:
"Appendix D: Workshop Agenda." National Academies of Sciences, Engineering, and Medicine. 2016. Strategies to Enhance Air Force Communication with Internal and External Audiences: A Workshop Report. Washington, DC: The National Academies Press.
doi: 10.17226/21876.
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Suggested Citation:
"Appendix D: Workshop Agenda." National Academies of Sciences, Engineering, and Medicine. 2016. Strategies to Enhance Air Force Communication with Internal and External Audiences: A Workshop Report. Washington, DC: The National Academies Press.
doi: 10.17226/21876.
Suggested Citation:
"Appendix D: Workshop Agenda." National Academies of Sciences, Engineering, and Medicine. 2016. Strategies to Enhance Air Force Communication with Internal and External Audiences: A Workshop Report. Washington, DC: The National Academies Press.
doi: 10.17226/21876.
Suggested Citation:
"Appendix D: Workshop Agenda." National Academies of Sciences, Engineering, and Medicine. 2016. Strategies to Enhance Air Force Communication with Internal and External Audiences: A Workshop Report. Washington, DC: The National Academies Press.
doi: 10.17226/21876.
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