Communicating the Value of Preservation: A Playbook (2012)

Chapter: Chapter 3. Audience Identification

Previous Chapter: Chapter 2. Building Blocks for Effective Communications
Suggested Citation: "Chapter 3. Audience Identification ." National Academies of Sciences, Engineering, and Medicine. 2012. Communicating the Value of Preservation: A Playbook. Washington, DC: The National Academies Press. doi: 10.17226/22666.
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Suggested Citation: "Chapter 3. Audience Identification ." National Academies of Sciences, Engineering, and Medicine. 2012. Communicating the Value of Preservation: A Playbook. Washington, DC: The National Academies Press. doi: 10.17226/22666.
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Suggested Citation: "Chapter 3. Audience Identification ." National Academies of Sciences, Engineering, and Medicine. 2012. Communicating the Value of Preservation: A Playbook. Washington, DC: The National Academies Press. doi: 10.17226/22666.
Page 21
Suggested Citation: "Chapter 3. Audience Identification ." National Academies of Sciences, Engineering, and Medicine. 2012. Communicating the Value of Preservation: A Playbook. Washington, DC: The National Academies Press. doi: 10.17226/22666.
Page 22
Suggested Citation: "Chapter 3. Audience Identification ." National Academies of Sciences, Engineering, and Medicine. 2012. Communicating the Value of Preservation: A Playbook. Washington, DC: The National Academies Press. doi: 10.17226/22666.
Page 23
Suggested Citation: "Chapter 3. Audience Identification ." National Academies of Sciences, Engineering, and Medicine. 2012. Communicating the Value of Preservation: A Playbook. Washington, DC: The National Academies Press. doi: 10.17226/22666.
Page 24
Suggested Citation: "Chapter 3. Audience Identification ." National Academies of Sciences, Engineering, and Medicine. 2012. Communicating the Value of Preservation: A Playbook. Washington, DC: The National Academies Press. doi: 10.17226/22666.
Page 25
Suggested Citation: "Chapter 3. Audience Identification ." National Academies of Sciences, Engineering, and Medicine. 2012. Communicating the Value of Preservation: A Playbook. Washington, DC: The National Academies Press. doi: 10.17226/22666.
Page 26
Suggested Citation: "Chapter 3. Audience Identification ." National Academies of Sciences, Engineering, and Medicine. 2012. Communicating the Value of Preservation: A Playbook. Washington, DC: The National Academies Press. doi: 10.17226/22666.
Page 27
Suggested Citation: "Chapter 3. Audience Identification ." National Academies of Sciences, Engineering, and Medicine. 2012. Communicating the Value of Preservation: A Playbook. Washington, DC: The National Academies Press. doi: 10.17226/22666.
Page 28
Next Chapter: Chapter 4. Message Design
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