Communicating the Value of Preservation: A Playbook (2012)

Chapter: Chapter 6. Market Research

Previous Chapter: Chapter 5. Message Delivery
Suggested Citation: "Chapter 6. Market Research." National Academies of Sciences, Engineering, and Medicine. 2012. Communicating the Value of Preservation: A Playbook. Washington, DC: The National Academies Press. doi: 10.17226/22666.
Page 54
Suggested Citation: "Chapter 6. Market Research." National Academies of Sciences, Engineering, and Medicine. 2012. Communicating the Value of Preservation: A Playbook. Washington, DC: The National Academies Press. doi: 10.17226/22666.
Page 55
Suggested Citation: "Chapter 6. Market Research." National Academies of Sciences, Engineering, and Medicine. 2012. Communicating the Value of Preservation: A Playbook. Washington, DC: The National Academies Press. doi: 10.17226/22666.
Page 56
Suggested Citation: "Chapter 6. Market Research." National Academies of Sciences, Engineering, and Medicine. 2012. Communicating the Value of Preservation: A Playbook. Washington, DC: The National Academies Press. doi: 10.17226/22666.
Page 57
Suggested Citation: "Chapter 6. Market Research." National Academies of Sciences, Engineering, and Medicine. 2012. Communicating the Value of Preservation: A Playbook. Washington, DC: The National Academies Press. doi: 10.17226/22666.
Page 58
Suggested Citation: "Chapter 6. Market Research." National Academies of Sciences, Engineering, and Medicine. 2012. Communicating the Value of Preservation: A Playbook. Washington, DC: The National Academies Press. doi: 10.17226/22666.
Page 59
Next Chapter: Chapter 7. Go Create a Campaign!
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