Communicating the Value of Preservation: A Playbook (2012)

Chapter: Chapter 4. Message Design

Previous Chapter: Chapter 3. Audience Identification
Suggested Citation: "Chapter 4. Message Design." National Academies of Sciences, Engineering, and Medicine. 2012. Communicating the Value of Preservation: A Playbook. Washington, DC: The National Academies Press. doi: 10.17226/22666.
Page 29
Suggested Citation: "Chapter 4. Message Design." National Academies of Sciences, Engineering, and Medicine. 2012. Communicating the Value of Preservation: A Playbook. Washington, DC: The National Academies Press. doi: 10.17226/22666.
Page 30
Suggested Citation: "Chapter 4. Message Design." National Academies of Sciences, Engineering, and Medicine. 2012. Communicating the Value of Preservation: A Playbook. Washington, DC: The National Academies Press. doi: 10.17226/22666.
Page 31
Suggested Citation: "Chapter 4. Message Design." National Academies of Sciences, Engineering, and Medicine. 2012. Communicating the Value of Preservation: A Playbook. Washington, DC: The National Academies Press. doi: 10.17226/22666.
Page 32
Suggested Citation: "Chapter 4. Message Design." National Academies of Sciences, Engineering, and Medicine. 2012. Communicating the Value of Preservation: A Playbook. Washington, DC: The National Academies Press. doi: 10.17226/22666.
Page 33
Suggested Citation: "Chapter 4. Message Design." National Academies of Sciences, Engineering, and Medicine. 2012. Communicating the Value of Preservation: A Playbook. Washington, DC: The National Academies Press. doi: 10.17226/22666.
Page 34
Suggested Citation: "Chapter 4. Message Design." National Academies of Sciences, Engineering, and Medicine. 2012. Communicating the Value of Preservation: A Playbook. Washington, DC: The National Academies Press. doi: 10.17226/22666.
Page 35
Suggested Citation: "Chapter 4. Message Design." National Academies of Sciences, Engineering, and Medicine. 2012. Communicating the Value of Preservation: A Playbook. Washington, DC: The National Academies Press. doi: 10.17226/22666.
Page 36
Suggested Citation: "Chapter 4. Message Design." National Academies of Sciences, Engineering, and Medicine. 2012. Communicating the Value of Preservation: A Playbook. Washington, DC: The National Academies Press. doi: 10.17226/22666.
Page 37
Suggested Citation: "Chapter 4. Message Design." National Academies of Sciences, Engineering, and Medicine. 2012. Communicating the Value of Preservation: A Playbook. Washington, DC: The National Academies Press. doi: 10.17226/22666.
Page 38
Suggested Citation: "Chapter 4. Message Design." National Academies of Sciences, Engineering, and Medicine. 2012. Communicating the Value of Preservation: A Playbook. Washington, DC: The National Academies Press. doi: 10.17226/22666.
Page 39
Suggested Citation: "Chapter 4. Message Design." National Academies of Sciences, Engineering, and Medicine. 2012. Communicating the Value of Preservation: A Playbook. Washington, DC: The National Academies Press. doi: 10.17226/22666.
Page 40
Next Chapter: Chapter 5. Message Delivery
Subscribe to Emails from the National Academies
Stay up to date on activities, publications, and events by subscribing to email updates.