Communicating the Value of Preservation: A Playbook (2012)

Chapter: Chapter 4. Message Design

Previous Chapter: Chapter 3. Audience Identification
Suggested Citation: "Chapter 4. Message Design." National Academies of Sciences, Engineering, and Medicine. 2012. Communicating the Value of Preservation: A Playbook. Washington, DC: The National Academies Press. doi: 10.17226/22666.
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Suggested Citation: "Chapter 4. Message Design." National Academies of Sciences, Engineering, and Medicine. 2012. Communicating the Value of Preservation: A Playbook. Washington, DC: The National Academies Press. doi: 10.17226/22666.
Page 30
Suggested Citation: "Chapter 4. Message Design." National Academies of Sciences, Engineering, and Medicine. 2012. Communicating the Value of Preservation: A Playbook. Washington, DC: The National Academies Press. doi: 10.17226/22666.
Page 31
Suggested Citation: "Chapter 4. Message Design." National Academies of Sciences, Engineering, and Medicine. 2012. Communicating the Value of Preservation: A Playbook. Washington, DC: The National Academies Press. doi: 10.17226/22666.
Page 32
Suggested Citation: "Chapter 4. Message Design." National Academies of Sciences, Engineering, and Medicine. 2012. Communicating the Value of Preservation: A Playbook. Washington, DC: The National Academies Press. doi: 10.17226/22666.
Page 33
Suggested Citation: "Chapter 4. Message Design." National Academies of Sciences, Engineering, and Medicine. 2012. Communicating the Value of Preservation: A Playbook. Washington, DC: The National Academies Press. doi: 10.17226/22666.
Page 34
Suggested Citation: "Chapter 4. Message Design." National Academies of Sciences, Engineering, and Medicine. 2012. Communicating the Value of Preservation: A Playbook. Washington, DC: The National Academies Press. doi: 10.17226/22666.
Page 35
Suggested Citation: "Chapter 4. Message Design." National Academies of Sciences, Engineering, and Medicine. 2012. Communicating the Value of Preservation: A Playbook. Washington, DC: The National Academies Press. doi: 10.17226/22666.
Page 36
Suggested Citation: "Chapter 4. Message Design." National Academies of Sciences, Engineering, and Medicine. 2012. Communicating the Value of Preservation: A Playbook. Washington, DC: The National Academies Press. doi: 10.17226/22666.
Page 37
Suggested Citation: "Chapter 4. Message Design." National Academies of Sciences, Engineering, and Medicine. 2012. Communicating the Value of Preservation: A Playbook. Washington, DC: The National Academies Press. doi: 10.17226/22666.
Page 38
Suggested Citation: "Chapter 4. Message Design." National Academies of Sciences, Engineering, and Medicine. 2012. Communicating the Value of Preservation: A Playbook. Washington, DC: The National Academies Press. doi: 10.17226/22666.
Page 39
Suggested Citation: "Chapter 4. Message Design." National Academies of Sciences, Engineering, and Medicine. 2012. Communicating the Value of Preservation: A Playbook. Washington, DC: The National Academies Press. doi: 10.17226/22666.
Page 40
Next Chapter: Chapter 5. Message Delivery
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