Transit Advertising Sales Agreements (2004)

Chapter: CHAPTER SEVEN - CASE STUDIES IN NONTRADITIONAL FORMS OF TRANSIT ADVERTISING

Previous Chapter: CHAPTER SIX - ADVERTISING ACCEPTANCE POLICIES
Suggested Citation: "CHAPTER SEVEN - CASE STUDIES IN NONTRADITIONAL FORMS OF TRANSIT ADVERTISING." National Academies of Sciences, Engineering, and Medicine. 2004. Transit Advertising Sales Agreements. Washington, DC: The National Academies Press. doi: 10.17226/23381.
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Suggested Citation: "CHAPTER SEVEN - CASE STUDIES IN NONTRADITIONAL FORMS OF TRANSIT ADVERTISING." National Academies of Sciences, Engineering, and Medicine. 2004. Transit Advertising Sales Agreements. Washington, DC: The National Academies Press. doi: 10.17226/23381.
Page 43
Suggested Citation: "CHAPTER SEVEN - CASE STUDIES IN NONTRADITIONAL FORMS OF TRANSIT ADVERTISING." National Academies of Sciences, Engineering, and Medicine. 2004. Transit Advertising Sales Agreements. Washington, DC: The National Academies Press. doi: 10.17226/23381.
Page 44
Suggested Citation: "CHAPTER SEVEN - CASE STUDIES IN NONTRADITIONAL FORMS OF TRANSIT ADVERTISING." National Academies of Sciences, Engineering, and Medicine. 2004. Transit Advertising Sales Agreements. Washington, DC: The National Academies Press. doi: 10.17226/23381.
Page 45
Suggested Citation: "CHAPTER SEVEN - CASE STUDIES IN NONTRADITIONAL FORMS OF TRANSIT ADVERTISING." National Academies of Sciences, Engineering, and Medicine. 2004. Transit Advertising Sales Agreements. Washington, DC: The National Academies Press. doi: 10.17226/23381.
Page 46
Suggested Citation: "CHAPTER SEVEN - CASE STUDIES IN NONTRADITIONAL FORMS OF TRANSIT ADVERTISING." National Academies of Sciences, Engineering, and Medicine. 2004. Transit Advertising Sales Agreements. Washington, DC: The National Academies Press. doi: 10.17226/23381.
Page 47
Next Chapter: CHAPTER EIGHT - CONCLUSIONS
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