Maximizing Proceeds from the Fleet Asset Disposal Sales Process (2023)

Chapter: Chapter 4 - Marketing Basics

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Previous Chapter: Chapter 3 - Research Findings
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Suggested Citation: "Chapter 4 - Marketing Basics." National Academies of Sciences, Engineering, and Medicine. 2023. Maximizing Proceeds from the Fleet Asset Disposal Sales Process. Washington, DC: The National Academies Press. doi: 10.17226/27302.
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Suggested Citation: "Chapter 4 - Marketing Basics." National Academies of Sciences, Engineering, and Medicine. 2023. Maximizing Proceeds from the Fleet Asset Disposal Sales Process. Washington, DC: The National Academies Press. doi: 10.17226/27302.
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Suggested Citation: "Chapter 4 - Marketing Basics." National Academies of Sciences, Engineering, and Medicine. 2023. Maximizing Proceeds from the Fleet Asset Disposal Sales Process. Washington, DC: The National Academies Press. doi: 10.17226/27302.
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Page 45 Bookmark
Suggested Citation: "Chapter 4 - Marketing Basics." National Academies of Sciences, Engineering, and Medicine. 2023. Maximizing Proceeds from the Fleet Asset Disposal Sales Process. Washington, DC: The National Academies Press. doi: 10.17226/27302.
Save
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Page 46 Bookmark
Suggested Citation: "Chapter 4 - Marketing Basics." National Academies of Sciences, Engineering, and Medicine. 2023. Maximizing Proceeds from the Fleet Asset Disposal Sales Process. Washington, DC: The National Academies Press. doi: 10.17226/27302.
Save
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Page 47 Bookmark
Suggested Citation: "Chapter 4 - Marketing Basics." National Academies of Sciences, Engineering, and Medicine. 2023. Maximizing Proceeds from the Fleet Asset Disposal Sales Process. Washington, DC: The National Academies Press. doi: 10.17226/27302.
Save
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Page 47
Page 48 Bookmark
Suggested Citation: "Chapter 4 - Marketing Basics." National Academies of Sciences, Engineering, and Medicine. 2023. Maximizing Proceeds from the Fleet Asset Disposal Sales Process. Washington, DC: The National Academies Press. doi: 10.17226/27302.
Save
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Page 48
Page 49 Bookmark
Suggested Citation: "Chapter 4 - Marketing Basics." National Academies of Sciences, Engineering, and Medicine. 2023. Maximizing Proceeds from the Fleet Asset Disposal Sales Process. Washington, DC: The National Academies Press. doi: 10.17226/27302.
Save
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Page 49
Page 50 Bookmark
Suggested Citation: "Chapter 4 - Marketing Basics." National Academies of Sciences, Engineering, and Medicine. 2023. Maximizing Proceeds from the Fleet Asset Disposal Sales Process. Washington, DC: The National Academies Press. doi: 10.17226/27302.
Save
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Next Chapter: Part II - User Guide for the Asset Sales Decision Support Tool
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