TABLE B-1 The Community Engagement Continuum: An Extended Comparison of Levels of Engagement Moving from left to right across the levels of engagement, the investment required increases. Similarly, sound communication between researchers and community members will also increase.
| Outreach | Consult | Involve | Collaborate | Shared Leadership | |
| Definition | Interaction with the community where information flows from a researcher or research entity to the community | An information-seeking practice that incorporates community input about research or intervention design, implementation, or dissemination in the decision-making process | The involvement of multiple interested parties by researchers toward achieving goals established by the researcher | The formation of partnerships between researchers and other interested parties to achieve a common goal | Consensus-driven research process based on a strong system of relationships, reciprocity and trust |
| Goal | To disseminate information by communicating and informing; can be the first step toward additional relationship building | To inform communities about research proposals or results, listen to community members’ opinions and needs, and use the feedback to inform decision making | To create community buy-in, community participation, and community ownership; facilitate trust building and community acceptance; and improve outcomes through interventions tailored to community needs | To work together on accomplishing a mutually agreed upon research goal | To work together as equals on accomplishing a mutually agreed upon research goal Shared leadership leads to collective ownership of a problem and its solution. With shared ownership comes increased responsibility, accountability, power, and diversity of strategies. It acknowledges that the researcher is not the only expert for a given project; engaging different voices is critical to the success of certain projects. |
| Governance (decision making) | The holder of information | Researcher informs the community about proposals that affect new or existing systems and interventions. Researcher establishes the mechanisms and methods for soliciting feedback from the community. Researchers consider input from community members when making decisions. | The community’s input informs decision making made by researchers | Gain consensus between external partners and researchers, ensuring decisions are mutual |
|
| Extent of community involvement in research | The community passively receives information | The information received by the community and community input is limited to the specific research questions asked by the research | Community involved or participates | Community collaborates | Strong bidirectional relationship |
| Communication flow | Unidirectional to the community | To community and back | Bidirectional | Bidirectional |
Bidirectional
|
| Outreach | Consult | Involve | Collaborate | Shared Leadership | |
| Objective | Researcher provides community with information | Get information/feedback from community | Involve more participation from community on issues | Form partnerships with community on each aspect of project from development to solution | Final decision making is at the community level |
| Entity relationship | Co-exist | Share information | Cooperation | Collaborative | Equal partnership and shared structures and governance |
| Outcomes | To establish and use communication and outreach channels | Develop connections | Visibility of partnership established | Partnership and trust building | Strong trust; broader health outcomes affecting the community |
| Examples for use of race and ethnicity | Researcher provides community participants with information about why race and ethnicity are being collected and how the data will be used | A researcher seeks input from community advisory board on a research proposal to design the protocol for collecting race and ethnicity-related data | A researcher seeks the help of community-led organizations to reach diverse populations for input on a research study of racial or ethnic health disparities | A researcher partners with a community organization to help identify and screen participants for a study about a health issue important to the community | A research team and community work together to identify a health problem important to the population; the community and study team co-design the research aims, protocol, and procedures |
| Examples of specific research studies or programs | Recruitment of Three Generations of African American Women into Genetics Research (Taylor, 2009)a: Participants were recruited using methods such as advertisements, presenting to churches, and outreach to HBCU sororities |
NIH All of Usb: Research program that supports and recommends that awardees establish community or participant advisory boards to provide input on such issues as recruitment methods and design of promotional messaging and engagement materials |
NIH Community Engagement Alliance (CEAL)c: A research network designed to work with community-based organizations to strengthen partnership through community-engaged research to address racial, ethnic, and socioeconomic health disparities |
Jackson Heart Studyd: A 20-year prospective community-based cohort that successfully enrolled 5,306 African American participants by mobilizing community support and engagement through partnerships |
Wisconsin Alzheimer’s Institutee: Organization committed to health equity for people living with dementia; primary goal was to support the community; community members initiated their participation in research |
| Pros |
|
|
|
|
|
| Cons |
|
|
|
|
|
| Outreach | Consult | Involve | Collaborate | Shared Leadership | |
|
|
|
|
||
| Methods |
|
|
|
|
|
| Best practice considerations |
|
|
|
|
|
a Taylor, J. Y. 2009. Recruitment of three generations of African American women into genetics research. Journal of Transcultural Nursing 20(2):219–226.
b See https://allofus.nih.gov/about/who-we-are/all-us-community-and-participant-advisory-boards (accessed November 20, 2024).
c See https://ceal.nih.gov/ (accessed November 20, 2024).
d See https://www.jacksonheartstudy.org/Community/Ways-to-Participate (accessed November 20, 2024).
e See https://wai.wisc.edu/ (accessed November 20, 2024).
NOTES: This table is a general guide, and there may be other considerations for specific populations. For example, engaging with American Indian Tribes may involve different steps. HBCU = historically black colleges and universities.
SOURCE: Adapted from the CDC Principles and NYC Department of Health and Mental Hygiene guides.
This page intentionally left blank.