8:30 a.m.

Welcome and Introductions

Harry P. Cain II, Ph.D. (Co-Chair)

Executive Vice President, Business Alliances

Blue Cross and Blue Shield Association

Chicago, Illinois

Stanley B. Jones (Co-Chair)

Director

Health Insurance Reform Project

George Washington University

Washington, D.C.

8:45 a.m.

Setting the Stage: Critical Issues and Questions

Lynn Etheredge, Ph.D.

Consultant (commissioned paper author)

Chevy Chase, Maryland

9:10 a.m.

A Status Report from HCFA

Michael McMullan

Director, Center for Beneficiary Services

Health Care Financing Administration

Baltimore, Maryland

Additional Perspective:

W. Doug Davidson

Director of Communications

Foundation for Accountability

Portland, Oregon

9:45 a.m.

Panel: Issues in Marketing to Medicare Beneficiaries

Who is likely to "change" and take advantage of the new options? How will the private sector market to these groups? How should you market to subgroups of the elderly? What are or will be the likely segmentation strategies? What influences "choice" from a marketing perspective?

Moderator:

Harry P. Cain II, Ph.D.

Executive Vice President, Business Alliances

Blue Cross and Blue Shield Association

Chicago, Illinois

Frederick S. Adler

President and CEO

The Senior Network, Inc.

Stamford, Connecticut

Tom L. Anderson

Vice President, Medicare

United HealthCare

Edina, Minnesota

Bruce Clark, Dr.P.H.

Senior Vice President/Co-founder

Age Wave Health Services

Emeryville, California

Martin Rosen

Senior Vice President

NYLCare

New York, New York

Jack Tighe

Senior Vice President for Government Programs

Independence Blue Cross

Philadelphia, Pennsylvania

11:15 a.m.

Panel: Roles of the Public and Private Sectors,Information Brokers, and Potential Liability

This session will discuss the potential roles and responsibilities of information brokers, community-based organizations, physicians/health care providers, etc. This panel also will discuss the issues of potential liability related to different sources of advice and what happens when beneficiaries choose poorly.

Moderator: 

Shoshanna Sofaer, Dr.P.H.

Schering Plough Professor of Health Policy

Baruch College

New York, New York

Aileen Harper

Director, Direct Service Programs

Center for Health Care Rights

Los Angeles, California

Judith Hibbard, Dr.P.H.

Professor of Health Policy

Department of Planning, Public Policy & Management

University of Oregon

Eugene, Oregon

Gail Povar, M.D.

Private Practice Physician

Cameron Medical Group, LLP

Silver Spring, Maryland

Robyn Stone, Dr.P.H

Executive Director

International Longevity Center

New York Academy of Medicine

New York, New York

12:45 p.m.

Lunch: Highlights of a Recent Report from the California Managed Health Care Improvement Task Force

Sara Singer

Director, Health Care Management

Graduate School of Business

Stanford University

Palo Alto, California

2:15 p.m.

Panel: Best Practices and Potential Models for an Open Season Health Plan Enrollment Process

This session will showcase representatives from model programs in the public and private sectors that may offer lessons (as well as cautions) on how to develop an effective health benefit information infrastructure targeted to a large and diverse population group.

Moderator:

Allen Feezor, M.A.

Vice President for Insurance and Managed Care

East Carolina University Medical Center

Pitt County Memorial Hospital

Greenville, North Carolina

David G. De Vries

Executive Administrator

State of North Carolina Teachers' and State

Employees' Comprehensive Major Medical Plan

Raleigh, North Carolina

James W. Morrison, Jr., M.P.A.

President

Morrison Associates

Washington, DC

Guy Peterson

Leader, Corporate Benefits Delivery

General Electric

Schenectady, New York

3:45 p.m.

Adjourn for the Day

8:30 a.m.

Panel: Special Needs Populations: Helping Those Most in Need of Help

This session will explore how any information infrastructure put in place may have to be adapted to meet the needs of those with chronic conditions, physical or mental impairments, or low literacy levels.

Moderators:

Sandra Harmon-Weiss, M.D.

Vice President and Head of Government Programs

Aetna US Healthcare

Blue Bell, Pennsylvania

Risa Lavizzo-Mourey, M.D.

Director, Institute on Aging

Chief, Division of Geriatric Medicine

Associate Executive Vice President for Health Policy

Sylvan Eisman Associate Professor of Medicine and Health Care Systems

University of Pennsylvania

Philadelphia, Pennsylvania

Peter Fox

PDF, Inc.

Chevy Chase, Maryland

Francesca Gany, M.D.

Executive Director

New York Task Force on Immigrant Health

New York, New York

Katie Maslow

Director

Initiative on Alzheimer's Disease and Managed Care

Alzheimer's Association

Washington, DC

10:00 a.m.

Getting from Here to There: Implementation and Unresolved Issues

This panel will discuss the issues of scale and administrative feasibility, the role of government and

regulation, and the role of federal versus state government. Panelists will also address from their professional experience how the information infrastructure should be organized and financed, and how the information infrastructure should be assessed in terms of its success and shortcomings. The panel also will take up issues left unresolved in earlier sessions.

Moderator:

Leonard D. Schaeffer, A.B.

Chairman and CEO

Wellpoint Health Networks

Woodland Hills, California

Carol Cronin

Senior Vice President

Health Pages

New York, New York

Helen B. Darling

Manager, International Compensation and Benefits

Xerox Corporation

Stamford, Connecticut

Lynn Etheredge, Ph.D.

Consultant

Chevy Chase, Maryland

Vicky B. Gregg

Senior Vice President

Blue Cross and Blue Shield of Tennessee

Chattanooga, Tennessee

12:00 noon

Summary and Concluding Remarks

Harry P. Cain II, Ph.D.

Executive Vice President, Business Alliances

Blue Cross and Blue Shield Association

Chicago, Illinois

Stanley B. Jones

Director

Health Insurance Reform Project

George Washington University

12:30 p.m.

Adjourn