An ad hoc committee will plan and conduct a two-day public workshop that will explore the current state of knowledge regarding the role of communications and marketing on consumer knowledge and behavior, specifically related to how commercial and public health messaging concerning food, nutrition, and food safety inform, influence, and impact the population at the individual, family, and community levels regarding food choices and behavior. The workshop agenda will include presentations and discussion that will address scientific credibility, the role of scientific communications in consumer knowledge and behavior related to food and nutrition, and the impact of marketing on consumer decision-making.
The committee will develop the workshop agenda, select and invite speakers and discussants, and moderate the discussions. After the workshop, a brief workshop summary and full workshop summary of the event will be prepared by a designated rapporteur in accordance with institutional guidelines.