Food Marketing to Children and Youth: Threat or Opportunity? (2006)
Chapter: Appendix H Workshop Program
H
Workshop Program
Marketing Strategies That Foster Healthy Food and Beverage Choices in Children and Youth
Workshop sponsored by the
Institute of Medicine
Committee on Food Marketing and the Diets of Children and Youth
January 27, 2005
8:30 am–5:00 pm
Keck Center of The National Academies
500 Fifth Street, NW, Keck 100
Washington, DC 20001
Program
|
8:30 am |
Welcome, Introductions, and Overview of Open Session J. Michael McGinnis, Committee Chair |
|
8:45 am |
Panel 1: Industry Perspectives Ellen Taaffe, M.S., Vice President, Health and Wellness Marketing, PepsiCo Inc., Chicago, IL |
|
9:00 am |
Lance Friedmann, M.B.A., Senior Vice President, Global Health and Wellness, Kraft Foods, Inc., Northfield, IL |
|
9:15 am |
Marlena Peleo-Lazar, Chief Creative Officer and Vice President, McDonald’s Corporation, Oak Brook, IL |
|
9:30 am |
Ken Powell, M.B.A., Executive Vice President, General Mills, Inc., Minneapolis, MN |
|
9:45 am |
Committee Discussion with Panelists |
|
10:30 am |
Break |
|
10:40 am |
Panel 2: Youth-Focused Media and Marketing Perspectives Marva Smalls, M.P.A., Executive Vice President, Public Affairs and Chief of Staff, Nickelodeon, TV Land, and Spike TV, New York, NY |
|
11:00 am |
Bob McKinnon, Yellow Brick Road, New York, NY |
|
11:20 am |
Morris Reid, Blue Fusion and Founding Partner and Managing Director, The Westin Rinehart Group, Washington, DC |
|
11:40 am |
Committee Discussion with Panelists |
|
12:30 pm |
Lunch |
|
1:30 pm |
Panel 3: Research Perspectives Leann Birch, Ph.D., Distinguished Professor, Department of Human Development and Family Studies, The Pennsylvania State University, University Park, PA |
|
1:50 pm |
Elizabeth Moore, Ph.D., Associate Professor of Marketing, University of Notre Dame, IN |
|
2:10 pm |
Victoria Rideout, M.A., Vice President and Director, Program for the Study of Entertainment Media and Health, Henry J. Kaiser Family Foundation, Menlo Park, CA |
|
2:30 pm |
Committee Discussion with Panelists |
|
3:30 pm |
Break |
|
3:45 pm |
Open Forum Elizabeth Lascoutx, The Children’s Advertising Review Unit William Cochran, Geisinger Clinic and American Academy of Pediatrics (AAP) Representative David McCarron, Shaping America’s Youth David Gipp, United Tribes Technical College Warlene Gary, National PTA Keith Scarborough, Association of National Advertisers Susan Laramee, American Dietetic Association David Katz, Partnership for Essential Nutrition Margo Wootan, Center for Science in the Public Interest Elizabeth Pivonka, Produce for Better Health Foundation Richard Martin, Grocery Manufacturers of America Patti Miller, Children Now Bill MacLeod, Collier Shannon Scott, PLLC Wendy Miller, Beaumont Healthy Kids Program, William Beaumont Hospital Karen Tucker, American Association of Family and Consumer Sciences Diana Zuckerman, National Research Center for Women and Families |
|
5:00 pm |
Adjourn |
