Practical Measures to Increase Transit Advertising Revenues (2009)

Chapter: Appendix B - Advertiser Interview Guide

Previous Chapter: Appendix A - Media Planner Quantitative Survey
Suggested Citation: "Appendix B - Advertiser Interview Guide." National Academies of Sciences, Engineering, and Medicine. 2009. Practical Measures to Increase Transit Advertising Revenues. Washington, DC: The National Academies Press. doi: 10.17226/14269.
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Suggested Citation: "Appendix B - Advertiser Interview Guide." National Academies of Sciences, Engineering, and Medicine. 2009. Practical Measures to Increase Transit Advertising Revenues. Washington, DC: The National Academies Press. doi: 10.17226/14269.
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Next Chapter: Appendix C - Advertising Sales Contractor Interview Guide
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