Practical Measures to Increase Transit Advertising Revenues (2009)

Chapter: Chapter 2 - Research Approach

Previous Chapter: Chapter 1 - Background
Suggested Citation: "Chapter 2 - Research Approach." National Academies of Sciences, Engineering, and Medicine. 2009. Practical Measures to Increase Transit Advertising Revenues. Washington, DC: The National Academies Press. doi: 10.17226/14269.
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Suggested Citation: "Chapter 2 - Research Approach." National Academies of Sciences, Engineering, and Medicine. 2009. Practical Measures to Increase Transit Advertising Revenues. Washington, DC: The National Academies Press. doi: 10.17226/14269.
Page 23
Suggested Citation: "Chapter 2 - Research Approach." National Academies of Sciences, Engineering, and Medicine. 2009. Practical Measures to Increase Transit Advertising Revenues. Washington, DC: The National Academies Press. doi: 10.17226/14269.
Page 24
Next Chapter: Chapter 3 - Research Findings
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