Understanding the Value of Social Media at Airports for Customer Engagement (2014)

Chapter: Chapter Four - The Value of Social Media

Previous Chapter: Chapter Three - Customer Engagement Strategies Using Social Media
Suggested Citation: "Chapter Four - The Value of Social Media ." National Academies of Sciences, Engineering, and Medicine. 2014. Understanding the Value of Social Media at Airports for Customer Engagement. Washington, DC: The National Academies Press. doi: 10.17226/22351.
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Suggested Citation: "Chapter Four - The Value of Social Media ." National Academies of Sciences, Engineering, and Medicine. 2014. Understanding the Value of Social Media at Airports for Customer Engagement. Washington, DC: The National Academies Press. doi: 10.17226/22351.
Page 14
Suggested Citation: "Chapter Four - The Value of Social Media ." National Academies of Sciences, Engineering, and Medicine. 2014. Understanding the Value of Social Media at Airports for Customer Engagement. Washington, DC: The National Academies Press. doi: 10.17226/22351.
Page 15
Suggested Citation: "Chapter Four - The Value of Social Media ." National Academies of Sciences, Engineering, and Medicine. 2014. Understanding the Value of Social Media at Airports for Customer Engagement. Washington, DC: The National Academies Press. doi: 10.17226/22351.
Page 16
Suggested Citation: "Chapter Four - The Value of Social Media ." National Academies of Sciences, Engineering, and Medicine. 2014. Understanding the Value of Social Media at Airports for Customer Engagement. Washington, DC: The National Academies Press. doi: 10.17226/22351.
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Next Chapter: Chapter Five - Social Media Guidelines and Policies
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