Communicating Chemistry: A Framework for Sharing Science: A Practical Evidence-Based Guide (2016)
Chapter: THE FRAMEWORK FOR EFFECTIVE CHEMISTRY COMMUNICATION
THE FRAMEWORK FOR EFFECTIVE
CHEMISTRY COMMUNICATION
The framework for the design of chemistry communication events comprises five essential elements for developing and managing such events (see Sidebar 1). The main goal of the five elements is to reinforce a focus on participants—their interests, values, and perspectives—and to encourage awareness of and reflection on the needs and resources of both the event planner(s) and the participants.
These elements are not to be interpreted as rigid sequential steps, but rather as essential pieces that work together to iteratively refine goals and help build appropriate activities. The first three steps, in particular, must be considered together. For example, setting goals and outcomes (Element 1) will be refined as you consider available resources (Element 2) and the evaluation you plan to conduct (Element 3).
