Selecting Communication Channels to Deliver Traffic Safety Messaging: A Guide (2026)
Chapter: 5 Methods for Measuring and Assessing Exposure and Behavior Change
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Previous Chapter:
4 Challenges in Creating a Successful Traffic Safety Campaign
Next Chapter: 6 Key Takeaways for Delivering Effective Behavioral Traffic Safety Messaging
Suggested Citation:
"5 Methods for Measuring and Assessing Exposure and Behavior Change." National Academies of Sciences, Engineering, and Medicine. 2026. Selecting Communication Channels to Deliver Traffic Safety Messaging: A Guide. Washington, DC: The National Academies Press.
doi: 10.17226/29315.
Suggested Citation:
"5 Methods for Measuring and Assessing Exposure and Behavior Change." National Academies of Sciences, Engineering, and Medicine. 2026. Selecting Communication Channels to Deliver Traffic Safety Messaging: A Guide. Washington, DC: The National Academies Press.
doi: 10.17226/29315.
Suggested Citation:
"5 Methods for Measuring and Assessing Exposure and Behavior Change." National Academies of Sciences, Engineering, and Medicine. 2026. Selecting Communication Channels to Deliver Traffic Safety Messaging: A Guide. Washington, DC: The National Academies Press.
doi: 10.17226/29315.
Suggested Citation:
"5 Methods for Measuring and Assessing Exposure and Behavior Change." National Academies of Sciences, Engineering, and Medicine. 2026. Selecting Communication Channels to Deliver Traffic Safety Messaging: A Guide. Washington, DC: The National Academies Press.
doi: 10.17226/29315.
Suggested Citation:
"5 Methods for Measuring and Assessing Exposure and Behavior Change." National Academies of Sciences, Engineering, and Medicine. 2026. Selecting Communication Channels to Deliver Traffic Safety Messaging: A Guide. Washington, DC: The National Academies Press.
doi: 10.17226/29315.
Suggested Citation:
"5 Methods for Measuring and Assessing Exposure and Behavior Change." National Academies of Sciences, Engineering, and Medicine. 2026. Selecting Communication Channels to Deliver Traffic Safety Messaging: A Guide. Washington, DC: The National Academies Press.
doi: 10.17226/29315.
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