Selecting Communication Channels to Deliver Traffic Safety Messaging: A Guide (2026)
Chapter: Additional Resources
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6 Key Takeaways for Delivering Effective Behavioral Traffic Safety Messaging
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Suggested Citation:
"Additional Resources." National Academies of Sciences, Engineering, and Medicine. 2026. Selecting Communication Channels to Deliver Traffic Safety Messaging: A Guide. Washington, DC: The National Academies Press.
doi: 10.17226/29315.
Additional Resources
Complementary BTSCRP program efforts provide additional guidance which may be helpful for planning safety messaging campaigns. Of particular note are:
- Owens et al. (2023) presents a toolkit to help traffic safety practitioners communicate safe behavior practices to vulnerable road users. The supplemental appendices include campaign information and a sample media buy.
- BTSCRP Research Report 14: Evaluating Traffic Safety Campaigns: A Guide explores the objectives, components, and measures of effective traffic safety public awareness and education efforts.
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