SUM services have elevated the focus on service availability for transportation-disadvantaged groups, such as older adults, low-income individuals, individuals with disabilities, or individuals who live in rural areas. There are both success stories and lessons learned among the multiple ongoing and recent pilot deployments of SUM services in rural regions nationwide. The following access topics are covered in this guide:
By focusing on these five key areas, rural transportation providers can implement SUM services that are accessible for all community members and provide reliable and convenient access to transportation.
Implementing SUM services in rural areas can help ensure that all community members have mobility options, providing access to jobs, educational opportunities, and healthcare facilities. SUM services can help reduce barriers to access for unbanked individuals. For example, some services require users to have a smartphone and a credit or debit card, which can limit access for people with disabilities, low income, or who are younger, older, or less educated. SUM services can also promote economic development by providing access to transportation services for all user groups.
Battle Creek Transitʼs BCGo service, which is an on-demand microtransit service available throughout Calhoun County, Michigan, facilitates access to and from the rural areas of the county via an app-scheduled system. The access lessons learned are as follows:
Missouri HealthTran helps people in 42 Missouri counties make healthcare-related trips using all the available area transportation services. The on-demand service relies on volunteer drivers who use their personal vehicles to provide rides and are then reimbursed for mileage. The accessibility lessons learned are as follows:
One of the cities participating in the North Carolina Department of Transportation (NCDOT) Mobility for Everyone Everywhere in North Carolina (MEE NC) program provides the following lessons learned with respect to accessibility:
Shift Bike, an electric bikeshare program in Eagle County, Colorado, provides the following lessons learned for accessibility:
The Catch-a-Ride programs in Wisconsinʼs Winnebago and Waupaca Counties provide affordable transportation options for workers with low incomes in those areas as well as the general public in Waupaca County. Their lessons learned are as follows:
Wood County Health Department in Wood County, Wisconsin, manages River Riders Bike Share and Marshfield Community Bike Share. The access lessons learned include the following:
Service operators and technology companies can assess their understanding of the ADA and Title VI requirements, as well as their historical ability to meet these requirements, through a structured and comprehensive approach. First, ADA and Title VI compliance policies and procedures, and documentation on accessibility and non-discrimination practices, should be documented. Second, past performance reports and compliance audits, along with metrics such as the number of ADA-compliant vehicles and response times for service requests, should be reviewed. Third, interviews with both key staff and customers can be conducted to determine how accessibility is being addressed. Of particular importance is determining compliance, assessing mechanisms for collecting and addressing feedback from customers, and reviewing the process for handling customer complaints and resolutions. Fourth, staff training and training materials should be reviewed to ensure that access is an element of training programs. Fifth, the accessibility of technology platforms should be evaluated. Sixth, establishing an advisory committee to provide ongoing guidance on accessibility and engaging with advocacy groups should be considered. Finally, an action plan to continuously monitor and improve accessibility should be developed.
Confirm ADA requirements for the specific service types (e.g., response time, fares, hours and days of service, restrictions or priorities based on trip purpose, availability of information and reservations capability). Further, data on response times should be collected and analyzed, and periodic audits should be conducted to verify compliance.
With the availability of information and reservations capability, you should ensure that information about services is accessible in formats such as large print, Braille, and audio. Also, websites and digital platforms should be verified to show that they comply with accessibility guidelines. Further, reservation systems that accept bookings during normal business hours and up to 14 days in advance should be ensured, and the process should be tested for accessibility.
There are several additional steps that can be used to confirm compliance with the ADA service criteria, as follows:
Create standardized processes and practices to regularly assess any constraints on capacity or service availability. A process for collecting and managing data should be developed. The implementation of automated systems (e.g., GPS tracking, automated dispatch) to collect real-time data on vehicle locations, trip requests, and service performance can be very helpful. This can be supplemented with manual data collection methods, such as driver logs and customer feedback forms. Also, data from various sources should be integrated into a centralized database to facilitate comprehensive analysis.
Daily monitoring processes should be created to track real-time data and identify immediate issues. Regular reports (e.g., daily, weekly, monthly) should be generated to monitor key metrics, identify trends, and compare against benchmarks. Also, if possible, you can use data visualization tools to create dashboards and visual reports.
In terms of capacity and service availability, regular assessments (e.g., quarterly, biannually) should be conducted to evaluate capacity and service availability. Also, data should be analyzed to identify peak demand periods and areas with high service requests, and service coverage should be assessed to ensure all areas within the service zone are adequately served.
Regular customer surveys should be conducted to gather feedback on service availability and overall satisfaction. Also, feedback from drivers should be collected on operational challenges and service availability issues. Engagement with community organizations and stakeholders to gather input on service needs could be helpful.
If issues arise, the root cause analysis should be conducted to determine the underlying factors of identified constraints. Further, the impact of issues on service performance and rider satisfaction should be assessed. If constraints are identified, action plans should be developed to address these constraints, including specific steps, timelines, and responsible parties. Further, solutions should be implemented and progress monitored, adjusting action plans as needed.
As mentioned in other guidance, continuous improvement and adaptation are critical. Feedback loops should be created to use lessons learned for future service planning and operations. Regular training for staff on data collection, analysis, and problem-solving techniques should be conducted, and standardized processes should be periodically reviewed and updated to ensure they remain effective and relevant.
Finally, documentation and standard operating procedures (SOPs) are critical, including the development and documentation of SOPs for data collection, reporting, analysis, and capacity assessments. Also, the implementation of training programs for staff to ensure familiarity with SOPs should be considered along with regularly reviewing and updating SOPs to reflect changes in technology and service requirements.
Assess the planned service to ensure Title VI requirements are met, starting by understanding those requirements. A Title VI analysis should be conducted including the identification of service area demographics using U.S. Census data and other tools to understand the racial, ethnic, and income composition; engagement with community members through public meetings, surveys,
and focus groups; and comparison of planned service levels (e.g., frequency, coverage, hours of operation) in minority and low-income areas to those in non-minority and higher-income areas to ensure no disproportionate burden.
Developing a Title VI plan is another step in the assessment. The plan should include a policy statement affirming the commitment to non-discrimination; establish procedures for filing Title VI complaints and ensure public accessibility; inform the public of their rights under Title VI and how to file a complaint; and develop a language assistance plan for individuals with limited English proficiency. Service monitoring and reporting is needed as well, along with training and awareness, documentation and record-keeping, and the potential use of technology and tools to map service areas and demographic data, assess service performance, and identify issues.
Develop mitigations for any Title VI requirement not met via initial service plans and re-evaluate until all requirements are met. The following provides a step-by-step approach. First, by conducting a thorough review of the Title VI analysis to identify specific areas where requirements are not met, and using demographic data, service performance metrics, and community feedback to pinpoint disparities, non-compliance issues can be identified. Second, stakeholder engagement is critical, consisting of meetings with affected communities and advocacy groups to gather input on the issues and ensuring that the engagement process is inclusive, providing language assistance and accessible meeting formats as needed. Third, the development of mitigation strategies can include the following:
The implementation of mitigation measures should consist of developing a detailed action plan with specific steps, timelines, and responsible parties for each mitigation strategy. Further, the necessary resources must be identified, including funding and personnel, to implement the mitigation measures. The impact of the implemented mitigation measures must be continuously monitored using performance metrics and community feedback. Also, regular evaluations should be conducted to assess whether the mitigations are effectively addressing the identified disparities.
If the initial mitigations do not fully address the issues, the service plan should be re-evaluated and, if necessary, additional or alternative strategies should be developed. Also, stakeholders should be engaged again to gather feedback on the effectiveness of the mitigations and any remaining concerns.
Detailed records of all mitigation efforts should be maintained, including community engagement activities, implemented measures, and evaluation results. If necessary, reports to relevant authorities, such as the FTA, detailing compliance efforts and outcomes, should be prepared and delivered. A continuous improvement process should put in place by establishing a process for ongoing assessment and improvement to ensure that Title VI compliance is maintained over time, and by regularly updating the Title VI plan and related policies to reflect changes in service, demographics, and regulatory requirements.
Further evidence is needed beyond simple vehicle provision to demonstrate that WAVs are being provided consistently and at comparable service times to non-WAVs for requested trips. To demonstrate this, consider the following evidence and strategies:
Through subsidizing rides and utilizing existing fleets with WAVs in for-hire ride service platforms, SUM services inclusive of TNC can help improve accessibility for riders with disabilities. Partnerships with TNCs to offer subsidized rides for riders with disabilities can be facilitated through government funding, grants, or public-private partnerships. Also, voucher or discount programs can be implemented specifically for riders with disabilities to reduce the cost of rides. Further, financial incentives can be provided to TNC drivers who operate WAVs to increase the availability of accessible vehicles. Finally, agencies can work with TNCs to integrate existing WAV fleets from paratransit or other accessible transportation services into their platforms, ensuring a larger pool of accessible vehicles.
Commingling of ADA paratransit and general public customers in microtransit can be a solution, but concerns about wait time and travel time equivalency between different riders may need to be addressed. If this strategy is employed, ensure ADA paratransit trips are given priority in scheduling to meet mandated service requirements and minimize wait times. Agencies should also designate specific time windows or service areas for ADA paratransit riders to ensure timely service and allow flexible scheduling options to accommodate the varying needs of different rider types. Clearly communicate service policies and expectations to all drivers, staff, and riders, and engage with ADA riders and advocacy groups to understand their needs and concerns.
If a new service is replacing a previous service, plan for mitigations that minimize or eliminate barriers to access for riders and incorporate specific user needs/context. Actions that can be taken include the following:
Develop and initiate stakeholder planning process, which can consist of identifying key stakeholders, such as local government officials, transit agencies, community organizations, and representatives from key population groups (e.g., older adults, persons with disabilities); establishing advisory groups, focus groups, and public forums to gather diverse perspectives; using surveys to collect input from a broad range of community members; and organizing and holding public meetings to discuss plans and obtain feedback.
In terms of engaging internal stakeholders on zone planning, it is critical to ensure coordination among different departments within the agency. Training should be provided for staff on the importance of inclusive planning and the specific needs of different community groups. Internal stakeholders should be kept informed with regular updates and be involved in decision-making processes.
Look at the equivalence between SUM service and others with respect to the fare structure, availability of accessible vehicles, and the provision of service to all areas of a zone. In terms of the fare structure, dynamic pricing models based on demand, distance, and time of day, as well as subscription models, discounts, and pay-as-you-go options can be used. Also, flat rates, monthly or annual passes, and discounted fares for older adults, students, and persons with disabilities can be considered.
In terms of the availability of accessible vehicles, this availability can vary since service can be provided by third-party mobility service providers. Offering on-demand accessibility features that comply with the ADA can be an issue. However, more traditional transit services (e.g., paratransit) tend to provide more consistent availability of accessible vehicles due to compliance with the ADA.
In terms of service coverage, SUM services should offer flexible coverage areas and dynamic routing but may have service gaps in less profitable or low-demand areas, especially in rural areas.
More traditional transit services operate on fixed routes and schedules, which aim to provide coverage within designated service areas, including underserved areas.
Agencies implementing a new SUM service need to train staff on travel training, including customer-facing smartphone apps with the service, and scheduling/reservations/call center staff on technology and messaging with customers. These actions can be accomplished by considering several steps.
Developing customer training programs that include hands-on practice sessions and real-world scenarios will assist with the use of technology. Conducting regular workshops and refresher courses to keep staff updated on new technologies and best practices will help to reinforce their skills and knowledge. User-friendly training materials, such as step-by-step guides, video tutorials, and FAQs, can be created to assist staff in learning and troubleshooting. Role-playing and simulation exercises can be used to help staff practice customer interactions and problem-solving in a controlled environment.
Feedback mechanisms by which staff can share their experiences and challenges can be used to continuously improve training programs. Ensuring that all staff members (including those in scheduling, reservations, and call centers) are cross-trained on the technology and customer service protocols helps ensure a consistent and seamless experience for customers. In addition, establishing a system of ongoing support and mentorship where experienced staff can assist newer employees in mastering the technology and customer service skills should be considered.
Consider special staff members (e.g., “mobility navigators”) to help assist riders uncomfortable with technology. These navigators can provide personalized support and help bridge the gap for those who struggle with using apps or other tech-based services. Finally, providing accessible alternatives for riders who cannot use technology, such as a simple phone number for booking rides, should be considered. Staff should be trained on how to handle these alternative methods.
Agencies can look at SUM as an opportunity to improve accessibility for persons with disabilities and provide options for spontaneous trip requests. Microtransit services can offer flexible and on-demand transportation options, which are beneficial for individuals with disabilities who may require more adaptable transit solutions. For micromobility, distribute adaptive vehicles, such as adult tricycles at needed locations (such as centers for adults with intellectual disabilities).
Implement accessible complaint processes, subsidize services for people with disabilities, and create call centers that can act as information hubs as well as support trip booking needs. Both online and call-in systems are necessary for on-demand service scheduling to be accessible. Smartphone apps need to be accessible for people with visual disabilities and accommodating for people with cognitive disabilities.
Establishing a fare structure that accommodates the diverse budgetary needs of riders and is sustainable is crucial to SUM. These can include distance-based fare structures that help balance affordability with operational costs. Income-based discounts (e.g., household income) can be considered; for example, riders with household incomes below 150 percent of the federal poverty level could receive a 50 percent discount. Voucher programs for low-income riders could be introduced, with eligible riders receiving vouchers that reduce the cost of each trip
for a specified period. Finally, partnering with local businesses and community organizations to subsidize fares for specific groups, such as older adults or individuals with disabilities, can be considered.
The replicability and scalability of accessible SUM services can be determined from the various pilot programs and initiatives that have taken place across multiple rural regions. The following factors should be considered:
By focusing on these areas, rural transportation providers can replicate and scale SUM services to ensure all rural community members have reliable and convenient access to transportation. The success stories and lessons learned from various programs highlight the potential for broader implementation and adaptation to different contexts.
The agreement templates described in Appendix B, including RFIs, RFPs, Service Agreements, and the Intergovernmental Agreement, contain elements that ensure the accessibility of SUM services. The RFI and RFP templates help agencies ensure access for transportation-disadvantaged populations; technology platformsʼ accessibility and capabilities to support multiple languages;
user-facing activities which can help users who may need additional support; compliance with the ADA, Title VI and Civil Rights Act; and access to people without access to or familiarity with smartphones. The Service Agreement and Intergovernmental Agreement templates provide language that ensures that customers with disabilities have access to the service; ensures that individuals who may not have access to modern technology can still use the service; requires that accessible/adaptable vehicles are available; and ensures that those with special needs have access to transportation.
The Implementation Checklist described in Appendix C covers steps such as regulatory readiness, which includes compliance with the ADA and Title VI, rider needs, and community and stakeholder engagement.