Page 69

Erin Fels, P.S. 52, Brooklyn
Page 70
| The Function of Social Norms | |
| The Emerging Tobacco-Free Norm | |
| The Decline of Tobacco Use | |
| The Social Unacceptability of Tobacco Use | |
| Tobacco Use as Perceived by Children and Youths | |
| The Perception of Tobacco Use | |
| Spreading a False Impression: The Ubiquitous Pro-Tobacco Message | |
| Opportunities for Promoting a Tobacco-Free Norm | |
| Families | |
| Peer Context | |
| The School Environment | |
| The Community Environment | |
| The Workplace | |
| Fast-Food Restaurants | |
| Shopping Malls | |
| Sports Facilities | |
| Community and Youth Organizations | |
| Advocacy for a Tobacco-Free Norm | |
| Reinforcing the Tobacco-Free Norm: Conclusions and Recommendations | |
| References |