Growing Up Tobacco Free: Preventing Nicotine Addiction in Children and Youths (1994)
Chapter: (GRAPHIC AND CONTENTS FOR CHAPTER 4)
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4 TOBACCO ADVERTISING
AND PROMOTION
CONTENTS
| Introduction: Maintaining the Market | |
| Shifting Trends in Tobacco Marketing | |
| Promoting Tobacco Use to Consumers | |
| Inhibiting Opposition to Tobacco Use | |
| The Tobacco Market and Market Segmentation | |
| Tobacco: A Mature and a Growth Market | |
| Market Segmentation to Reach Youths | |
| The Appeal of Tobacco Ads to Children and Youths | |
| Psychosocial Mechanisms Through Which Advertising Influences the | |
| Themes and Images | |
| Critical Assessment of Studies on Advertising Recall, Advertising | |
| Studies of Advertising Recall | |
| Econometric Studies of the Relationship Between Advertising | |
| Studies of the Effects of Advertising Bans | |
| Rationale for Restrictions | |
| Recommendations | |
| Policy Recommendations | |
| Research Recommendations | |
| References |
