New Strategies for New Challenges: Corporate Innovation in the United States and Japan (1999)
Chapter: Globalization of Innovation
capability in developing and manufacturing machinery to move paper, and Sony's focus on miniaturization in new product innovation.14
Role of Knowledge
The role of knowledge in value creation is becoming increasingly important and is giving rise to new ways of looking at the relationship between physical and intellectual capabilities as exemplified in the theory of innovation-mediated production discussed later in Chapter 5.15 It is also causing companies to look more closely at the kinds of knowledge actually being applied at various levels within the company. For example, companies are becoming increasingly aware of the importance of tacit knowledge—largely unspoken, unwritten, and often unrecognized knowledge and skills necessary to get the job done—as exemplified by Xerox's focus on communities of practice, a term which refers to slowly evolved often unstructured networks of people who get things done within the company.
Priority Setting
While firms are pursuing more productive approaches to innovation through prioritization and focus on critical capabilities, and often use the same phrases to describe it, it is not clear that each is addressing priority setting in the same way. Indeed, case studies suggest that such technology strategies will depend on the business model adopted by each firm.16 Therefore, it is uncertain how truly these concepts are influencing the way firms invest in and outsource R&D.
When prioritization on core business activities leads to a narrowing scope of investment, which it surely does when overall expenditures are sharply reduced, it follows that requirements for innovations no longer addressed within the core investments must be outsourced. Other firms that are not reducing their overall level of expenditure and investment may also be deliberately reducing the scope of R&D in order to assure a strongly competitive technological position in their core technologies. Others may be focusing resources more sharply on diversification to meet competitive challenges from outside their historic competitor group. All of these strategies may lead to increased outsourcing of innovation.
Globalization of Innovation
The globalization of innovation has grown substantially over the past decade or so. And, while companies continue to do the lion's share of their research and development at home, they are rapidly expanding their global innovation efforts. Research indicates that roughly 15 percent of all U.S. patents are granted to foreign inventors. 17 It has also been found that the number of cross-national patents (that is, patents granted to inventors in two or more countries), while relatively small, is growing at a rapid rate. Furthermore, the United States is at the cutting edge of the shift toward global innovation. Table 3-2 shows off-shore R&D performed by U.S.-based companies. U.S. corporations spend roughly 10 percent of their total R&D expenditures on offshore facilities, and about 10 percent of all U.S. industrial R&D expenditures are provided by foreign-affiliated laboratories operating within the United States.18 While Japanese companies are rapidly increasing their offshore R&D spending in the United States, Europe and Asia, Japan itself has had a relatively low level of foreign-owned R&D facilities.19 There are indications that foreign-owned corporate R&D activity in Japan is increasing. 20
TABLE 3-2 Company-financed R&D Performed Outside the United States by U.S. Companies and Their Foreign Subsidiaries, 1986-1996, million dollars
|
Industry |
1986 |
1987 |
1988 |
1989 |
1990 |
1991 |
1992 |
1993 |
1994 |
1995 |
1996 |
|
Total |
4,624 |
5,226 |
6,208 |
6,706 |
7,952 |
9,147 |
10,063 |
9,565 |
9,395 |
13,052 |
14,050 |
|
Food, kindred, and tobacco products |
69 |
37 |
27 |
42 |
41 |
66 |
88 |
112 |
117 |
142 |
155 |
|
Chemicals and allied products |
1,071 |
1,243 |
1,548 |
1,532 |
2,007 |
2,401 |
2,676 |
2,833 |
2,456 |
4,194 |
3,801 |
|
Petroleum refining and extraction |
40 |
47 |
59 |
47 |
76 |
107 |
119 |
104 |
111 |
76 |
78 |
|
Stone, clay, and glass products |
59 |
38 |
41 |
38 |
27 |
31 |
32 |
||||
|
Primary metals |
18 |
23 |
24 |
26 |
20 |
18 |
12 |
15 |
26 |
29 |
|
|
Fabricated metal products |
26 |
40 |
95 |
86 |
109 |
119 |
125 |
111 |
133 |
||
|
Machinery |
951 |
1,233 |
1,326 |
1,432 |
1,451 |
1,476 |
1,439 |
340 |
308 |
501 |
1,404 |
|
Electrical equipment |
432 |
591 |
573 |
770 |
651 |
586 |
525 |
495 |
872 |
959 |
|
|
Transportation equipment |
1,750 |
1,916 |
2,055 |
2,402 |
|||||||
|
Professional and scientific equipment |
212 |
317 |
404 |
474 |
611 |
656 |
685 |
751 |
900 |
988 |
960 |
|
Other manufacturing industriesb |
141 |
138 |
178 |
269 |
344 |
467 |
524 |
572 |
|||
|
Nonmanufacturing industriesb |
27 |
64 |
146 |
256 |
415 |
778 |
835 |
1,770 |
1,500 |
2,206 |
2,510 |
|
a Data have been withheld to avoid disclosing operations of individual companies. b Beginning in 1996 manufacturing companies with fewer than 50 employees and nonmanufacturing with fewer than 15 employees were sampled separately without regard to industry classification to minimize year-to-year variation in survey estimates. Estimates for manufacturing companies in this group are combined with those for companies in "Other manufacturing industries." Estimate for nonmanufacturing companies in this group are combined with those for companies in "Nonmanufacturing industries." As a result, statistics for "Other manufacturing industries" and "Nonmanufacturing industries" for 1996 are not comparable with statistics for prior years. NOTES: Data are reported in current U.S. dollars. As a result of a new sample design, statistics for 1988-1991 have been revised since originally published. These statistics now better reflect R&D performance among firms in the nonmanufacturing industries and small firms in all industries. As a result of the new sample design, statistics for 1991 and later years are not directly comparable with statistics for 1990 and earlier years. SOURCE: National Science Foundation, Division of Science Resources Studies, Survey of Industrial Research and Development: 1996. |
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