Sustaining Zero-Fare Public Transit in a Post COVID-19 World: A Guide for State DOTs (2024)
Chapter: 7 Implementation Strategies
CHAPTER 7
Implementation Strategies
Absent a crisis at the level of the COVID-19 pandemic, the decision to start, extend, or stop fare-free transit services is typically determined at the local level and provides challenges in both public perception and funding decisions. The value decision to commit resources and accept risk at the local level is also context-specific and must fit the needs of the community being served. An objective evaluation of the positive and negative aspects of fare-free transit services is essential, and the results of this research establish that evaluation framework. Recognizing and understanding that there are multiple possible audiences, including transportation professionals, elected officials, governments, local nonprofits, media, and potential riders (each with their own set of needs, protocols, and concerns), can greatly contribute to the success of fare-free transit services.
If the fare-free policy is to achieve its goals, state DOTs, transit agencies, and other interested parties must commit resources that will lead to an understanding of and support for the implementation of full or partial fare-free transit services. This is not a task to be taken lightly and should be an essential part of the implementation plan. A commitment of community champions and funding is required to be successful. Suggested steps to encourage implementation success include the following:
- Adopt effective strategies for communicating the value of fare-free transit services to state DOT leadership, policy boards, local governments, advocacy groups, and community members.
- Plan tactical communications and outreach activities.
- Communicate in a consistent and unified voice to support policy goals.
- Dispel misconceptions.
- Understand hot-button issues (e.g., safety/security) that must be addressed proactively.
The same steps may be applied if the decision is made to stop or not implement fare-free transit services. A considered set of strategies and tactics will help transit systems communicate and build coalitions throughout the fare-free policy decision-making process.
