Social media is an important part of the lives of adolescents and children. Increased access to and use of social media has raised concerns among parents, physicians, public health officials, and others about the impact on the mental and physical health and wellbeing of youth. This study will examine the current research and make conclusions about the impact of social media on the mental and physical health and wellbeing of adolescents and children. The study will also explore ways in which product design of social media (e.g. consumer retention strategies, data profiling) impact the mental health and wellbeing of youth.