The project team surveyed transit agency customer service, customer experience, and marketing personnel. Appendix B contains the survey instrument. The project team began with a list of 367 people representing 176 agencies who attended APTAʼs Marketing, Communications, and Customer Experience conference in February 2024. The project team identified the person from each of the 176 agencies with the title that most aligned with customer experience/customer service to email the request to participate in the survey. A link to the online survey was provided with an explanation of the project. The online survey was open for over 8 weeks, April 4–May 28, 2024. Group emails were sent to the 176 agency contacts on two occasions. Of those who did not participate in the survey during this period, individualized emails were sent with a personal plea two additional times. A total of 40 responses were received, 35 of which were complete with usable responses. Although the response rate was low, the team received a range of information about what is being done to address the perception of security. This chapter highlights the feedback received from these 35 agencies.
First, participants were asked what departments they have worked in at their transit agency. A wide variety of people in different departments responded. Table 1 shows that most respondents (21 people) reported working in management and upper management. The second most reported department was marketing (18 people). Other departments where participants reported working include administration and customer service. Participants were asked to select all that apply.
Understanding what transit agencies experience and recognize as conditions that affect a transit customerʼs perception of personal security is one of the main goals of this synthesis. Table 2 shows that many factors affect the perception of security. The condition selected most often from the list was people who are exhibiting obscene or erratic behaviors such as violent outbursts, with 97% of the respondents selecting this option. People with mental health concerns are often misunderstood and may seem threatening to other passengers.
The second most selected condition noted by 89% of respondents was prior safety/security incidents such as those reported in news media. This is a key finding as transit agencies work to improve safety perception. Learning of an incident from the news or from a family member or friend directly impacts passengersʼ perception and is challenging to overcome once that perception exists. There may be very few incidents, but one widely publicized event can give the impression that riding transit is unsafe.
*Other answers were: communications, including crisis communications; media relations; customer experience and community relations; and planning.
The column headers of the table are Department and Number. Row 1: Operations: 7. Row 2: Transit operators: 2. Row 3: Dispatch: 1. Row 4: Management/Supervision: 11. Row 5: Upper management: 10. Row 6: Administration: 8. Row 7: Customer service: 8. Row 8: Marketing: 18. Row 9: Facilities maintenance: 1. Row 10: Mechanical: 1. Row 11: Construction: 3. Row 12: Security: 2. Row 13: Transit police: 1. Row 14: Other*: 8.
The column headers of the table are Conditions that May Affect a Transit Customer’s Perception of Personal Security, and Number (percent). The data given in the table row-wise are as follows: Row 1: People who are exhibiting obscene or erratic behaviors such as violent outbursts: 34 (97.1 percent). Row 2: Prior safety or security incidents such as those reported in news media: 31 (88.6 percent). Row 3: People who appear to be experiencing homelessness or nondestination passengers: 29 (82.9 percent). Row 4: Consumption of drugs or alcohol: 25 (71.4 percent). Row 5: No or not enough safety or security personnel and or law enforcement officers present: 25 (71.4 percent). Row 6: Physical abuse or assaults: 24 (68.6 percent). Row 7: Poor lighting: 23 (65.7 percent). Row 8: Sexual harassment: 21 (60.0 percent). Row 9: Transit stops that feel isolated due to their surroundings: 21 (60.0 percent). Row 10: Inappropriate language: 19 (54.3 percent). Row 11: Poorly maintained transit infrastructure, including debris, graffiti, and or vandalism: 19 (54.3 percent). Row 12: Lack of a transit stop shelter: 19 (54.3 percent). Row 13: No or not enough transit agency personnel (nonsecurity) present: 17 (48.6 percent). Row 14: Proximity to high-crime areas: 16 (45.7 percent). Row 15: Transit agency employees or riders discriminating against certain classes of people: 15 (42.9 percent). Row 16: Poorly maintained transit vehicles: 14 (40.0 percent). Row 17: Lack of visibility and presence of obstructed views: 14 (40.0 percent). Row 18: Transit customers with no destination: 13 (37.1 percent). Row 19: Lack of or inoperable or unreliable emergency communication systems: 13 (37.1 percent). Row 20: Lack of or inoperable or unreliable real-time transit service tracker: 13 (37.1 percent). Row 21: Inadequate surveillance, absence of surveillance cameras: 11 (31.4 percent). Row 22: Transit stops farther from a concentrated area, economic core of the region, or similar hub: 10 (28.6 percent). Row 23: The presence of vacant properties around the stop or station: 6 (17.1 percent).
The third ranked condition was people who appear to be experiencing homelessness or nondestination passengers. Urban centers mainly but smaller cities too have issues with affordability, high rents and property values, and unemployment, which have likely resulted in an increase in the number of people experiencing homelessness.
Other conditions reported by participants included:
A follow-up question was asked about how much of a concern these conditions are at their transit agency. A high percentage of respondents indicated that the following circumstances are extremely concerning at their agency (see Table 3):
The column headers of the table are Condition (Number) and Level of Concern (percent). The second column has sub-columns: Not a Concern at All, Slightly Concerning, Somewhat Concerning, Very Concerning, and Extremely Concerning. The data given in the table row-wise are as follows: Row 1: People exhibiting obscene or erratic behaviors such as violent outbursts (N equals 33): NIL; 15.1; 36.4; 30.4; 18.2. Row 2: Prior safety or security incidents such as those reported in news media (N equals 30): 3.3; 10.0; 40.0; 30.0; 19.5. Row 3: People who appear to be experiencing homelessness or nondestination passengers (N equals 29): 3.5; 3.5; 41.4; 34.4; 17.3. Row 4: Consumption of drugs or alcohol (N equals 25): NIL; 20.0; 28.0; 32.0; 20.0. Row 5: No or not enough safety or security personnel and or law enforcement officers present (N equals 25): 8.0; 12.0; 8.0; 36.0; 36.0. Row 6: Physical abuse or assaults (N equals 23): 8.7; 17.4; 8.7; 8.7; 56.5. Row 7: Poor lighting (N equals 22): 18.1; NIL; 27.3; 36.4; 18.2. Row 8: Sexual harassment (N equals 21): 4.8; 9.5; 28.6; 14.3; 42.9. Row 9: Transit stops that feel isolated due to their surroundings (N equals 20): 15.0; 15.0; 35.0; 20.0; 15.0. Row 10: Inappropriate language (N equals 19): 10.5; 15.8; 36.9; 26.3; 10.6. Row 11: Poorly maintained transit infrastructure, including debris, graffiti, and or vandalism (N equals 19): 15.8; 21.0; 15.8; 36.9; 10.6. Row 12: No or not enough transit agency personnel (nonsecurity) present (N equals 19): 11.8; 6.0; 17.1; 41.5; 23.7. Row 13: Lack of a transit stop shelter (N equals 18): 11.1; 16.7; 27.8; 33.3; 11.1. Row 14: Proximity to high-crime areas (N equals 15): NIL; 26.7; 40.0; 20.0; 13.3. Row 15: Transit agency employees or riders discriminating against certain classes of people (N equals 15): 26.7; 6.6; 20.0; 13.3; 33.4. Row 16: Poorly maintained transit vehicles (N equals 14): 14.3; 35.8; NIL; 21.5; 28.6. Row 17: Lack of visibility and presence of obstructed views (N equals 14): 21.5; 14.3; 42.9; 7.2; 14.3. Row 18: Transit customers with no destination (N equals 24): NIL; 26.2; 43.6; 17.4; 12.9. Row 19: Lack of or inoperable or unreliable emergency communication systems (N equals 13): 23.1; 7.7; 30.8; 23.1; 15.4. Row 20: Lack of or inoperable or unreliable real-time transit service tracker (N equals 12): 16.7; 33.4; 25.0; 25.0; NIL. Row 21: Inadequate surveillance, absence of surveillance cameras (N equals 11): 9.1; 36.4; NIL; 27.3; 27.3. Row 22: Transit stops farther from a concentrated area, economic core of the region, or similar hub (N equals 11): 9.1; 27.3; 27.3; 27.3; 9.1. Row 23: The presence of vacant properties around the stop or station (N equals 6): 16.7; NIL; 33.3; 33.3; 16.7.
A rating of very concerning was noted by at least one-third of those who identified the following as conditions affecting customer perception of security:
When looking at the top three levels of concern (somewhat concerning to extremely concerning), some interesting factors rise to the top for transit agencies. The following conditions were given a higher level of concern by 80% of transit agency respondents:
The most frequently used method of gathering feedback from customers, as reported by survey participants, was customer service lines, followed by social media engagement, customer service/relationship management systems, and in-person interviews or surveys (see Table 4). It appears from the responses that about a quarter of the agencies do not have customer service lines. It may be, however, that these agencies have customer service lines but do not use them to gather feedback on the perception of security.
The column headers of the table are Method and Number (percent). The data given in the table row-wise are as follows: Row 1: Customer service lines: 26 (76.5 percent). Row 2: Social media engagement: 22 (64.7 percent). Row 3: Customer service or relationship management system: 22 (64.7 percent). Row 4: In-person interviews or surveys: 21 (62.9 percent). Row 5: Online polls or surveys: 19 (54.3 percent). Row 6: See Something, Say Something reports: 18 (51.4 percent). Row 7: Venting to transit workers: 17 (48.6 percent). Row 8: Anonymous phone or text submittals of concerns: 15 (42.9 percent). Row 9: Surveys provided as paper copies on board transit vehicles: 11 (31.4 percent). Row 10: Passenger advisory boards: 11 (31.4 percent). Row 11: Agreements with local police departments: 11 (31.4 percent). Row 12: Internal or interdepartmental focus groups: 10 (28.6 percent). Row 13: Our transit agency hasn’t asked for passenger feedback: 1 (2.9 percent). Row 14: Other: NIL.
The column headers of the table are Strategy and Number (percent). The data given in the table row-wise are as follows: Row 1: Surveillance technology such as CCTV and monitors: 29 (82.9 percent). Row 2: Security personnel presence: police officers, security guards, transit or public safety ambassadors, etc.: 25 (71.4 percent). Row 3: Coordination or partnership-building with law enforcement, social service, nonprofits, or other stakeholders: 24 (68.6 percent). Row 4: Address concerns surrounding the physical built environment, such as improved lighting, access control like fencing, and maintenance: 22 (62.9 percent). Row 5: See Something, Say Something campaigns: 22 (62.9 percent). Row 6: Implementing new policies: 20 (57.1 percent). Row 7: Notification mechanisms for customers such as emergency call buttons, security apps, or texting lines: 18 (51.4 percent). Row 8: Public outreach campaigns: 17 (48.6 percent). Row 9: Clear panels around transit structures to reduce hiding places: 11 (31.4 percent). Row 10: Other—restroom attendants: 1 (2.9 percent). Row 11: Our transit agency hasn’t adopted any strategies: NIL
Almost all the agencies indicated that they use surveillance technology to improve customer perceptions of security. Other strategies used by at least two-thirds of the agencies surveyed include security personnel presence and coordination and partnership-building (see Table 5).
Agency staff noted that positive changes were seen after implementing some of the strategies (see Table 6). The strategies for which the highest number of survey participants noted positive changes were:
The column headers of the table are Strategy (Number) and Level of Change (percent). The second column has sub-columns: Yes, We Saw Positive Changes, Yes, We Saw Negative Changes, There Were No Changes, Do Not Know, or Not Applicable. The data given in the table row-wise are as follows: Row 1: Surveillance technology such as CCTV and monitors (N equals 29): 65.5; NIL; 13.8; 20.7. Row 2: Security personnel presence: police officers, security guards, transit or public safety ambassadors, etc. (N equals 25): 72.0; NIL; NIL; 28.0. Row 3: Coordination or partnership-building with law enforcement, social service, nonprofits, or other stakeholders (N equals 24): 79.2; NIL; 4.1; 16.7. Row 4: Addressing concerns surrounding the physical built environment, such as improved lighting, access control like fencing, and maintenance (N equals 22): 81.9; NIL; 4.6; 13.7. Row 5: See Something, Say Something campaigns (N equals 22): 45.5; NIL; 27.3; 27.3. Row 6: Adoption of transit agency policies (N equals 20): 70.0; NIL; 10.0; 20.0. Row 7: Notification mechanisms for customers such as emergency call buttons, security apps, or texting lines (N equals 17): 64.7; NIL; NIL; 35.3. Row 8: Public outreach campaigns (N equals 17): 64.7; NIL; 11.8; 23.5. Row 9: Clear panels around transit structures to reduce hiding places (N equals 11): 72.7; NIL; 27.3; NIL. Row 10: Other—restroom attendants (N equals 1): 100.0; NIL; NIL; NIL.
The strategies with the highest percentage of respondents saying they saw no changes were See Something Say Something campaigns and the addition of clear panels around transit structures to reduce hiding places.
The existing security configurations at most of the transit agencies represented in the survey include using customer service agents, other transit staff members, and/or a police force (dedicated, local, or contracted) (see Figure 3). About 40% of respondents said they use ambassadors or in-house nonsworn security guards.
Other reported security configurations included:
A high percentage of respondents indicated that their transit agency uses video surveillance and real-time monitoring dashboards to track vehicles to address passenger perceptions of security (see Figure 4).
Other technological solutions reported by participants included:

*including dedicated transit police force, local police, and contracted law enforcement
**transit agency staff wearing uniforms who donʼt carry firearms, who help riders, report crime and drug use to law enforcement, connect unhoused riders to crisis teams such as houseless support and mental health clinicians, and alert custodial staff about messes and litter
†in-house nonsworn security guards
The graph has no horizontal axis. The vertical axis consists of five bars with percentage values. The data given in the graph are as follows: Customer service agents or other transit staff members' presence: 62.9. Police force, including dedicated transit police force, local police, and contracted law enforcement: 60.0. Transit or public safety ambassadors (transit agency staff wearing uniforms who don’t carry firearms, who help riders and report crime and drug use to law enforcement, connect unhoused: 40.0. Transit agency security force: In-house, non-sworn security guards: 37.1. Other: 17.1.

The graph has no horizontal axis. The vertical axis consists of five bars with percentage values. The data given in the graph are as follows: Video surveillance and monitoring: 82.9. Real-time monitoring dashboards to track vehicles: 80.0. Mobile Apps for transit customers to report security incidents: 40.0. Wearable communication devices for staff such as body cameras, smartwatches or specialized communication gear: 25.7. Other: 8.6.
Most respondents said that their agency has public outreach campaigns, and just over half of respondents said that their agency has resources online about safety/security (see Figure 5).
Other public information and outreach efforts reported by participants included positive public relations interviews promoting riders and their experiences.
Over 80% of respondents said their agency has code-of-conduct policies, and almost 70% of respondents said their agency has rider suspension policies (see Figure 6). Just under half of the agencies have fare enforcement policies.
Other reported policies for improving customersʼ perceptions of safety included:

The graph has no horizontal axis. The vertical axis consists of five bars with percentage values. The data given in the graph are as follows: Public outreach campaigns, E G posters about reporting security concerns, passenger codes of conduct: 71.4. Online safety or security resources: 51.4. Public outreach campaigns to discourage inappropriate behavior: 48.6. Other: 2.8.
The graph has no horizontal axis. The vertical axis consists of five bars with percentage values. The data given in the graph are as follows: Code of conduct policies: 82.9. Rider suspension policies: suspending assailants from riding transit vehicles: 68.5. Fare enforcement policies: 48.6. Courtesy stops between designated bus stops on demand at night: 17.1. Other: 8.5.
Transit stations were mentioned most frequently by respondents when asked about specific locations where security concerns exist. Buses and bus stops were the second and third most selected locations, respectively (see Table 7). Transit stations are where people are more likely to hang out. Although there is an expectation that they are waiting for a bus or a train, sometimes they are just loitering.
Other reported locations for security concerns included ferry terminal parking lots (particularly for car vandalism). One participant noted that select transit stations in specific locations are of concern, but others are not.
Almost one-third of transit agencies represented in the survey have undertaken special efforts to address security concerns for specific communities (see Figure 7).
The top three selected communities that agencies are making special efforts for were people with visual, hearing, and ambulatory disabilities (22.9%), aging population (20.0%), and people of color (20.0%) (see Table 8). Note that the number of agencies addressing specific communities represents a small sample size.
The column headers of the table are Location and Number (percent). The data given in the table row-wise are as follows: Row 1: Transit stations: 24 (68.6 percent). Row 2: On board buses: 19 (54.3 percent). Row 3: Bus stops: 16 (45.7 percent). Row 4: On board trains: 15 (42.9 percent). Row 5: Property near transit stops: 12 (34.3 percent). Row 6: Parking lots: 9 (25.7 percent). Row 7: Elevators: 7 (20.0 percent). Row 8: Escalators or stairways: 4 (11.4 percent). Row 9: Transfer locations: 4 (11.4 percent). Row 10: Hallways: 2 (5.7 percent). Row 11: Other: 2 (5.7 percent). Row 12: I have not noticed any security concerns: 2 (5.7 percent).
The chart is titled 'Any special effort to address security concerns for specific communities of people?' The pie chart is divided into three sections with data: Yes: 30 percent. No: 37 percent. I don't know: 33 percent.
Transit agencies partner with various organizations to address and prevent security concerns and improve the perception of security. More than half the participating agencies (68.6%) partner with local police/sheriff department (see Table 9). Most agencies have contracts with local police departments, while one mentioned they only have informal agreements. Participants also noted that they partner with local police for law enforcement and employeesʼ safety and de-escalation training. One participant mentioned that his agency has a dedicated assistant district attorney working on cases involving the transit system.
The second and third most frequently reported partnerships included services for people experiencing homelessness, including homeless advocacy groups and mental health service centers. Seven participants partnered with nonprofit agencies on violence prevention and collaborated with programs like Not One More Girl, Letʼs Talk About Us, and Transit Host.
Other transit agency partners reported by respondents included:
The column headers of the table are Community and Number (percent). The data given in the table row-wise are as follows: Row 1: Visual, hearing, and ambulatory disabilities: 8 (22.9 percent). Row 2: Aging population: 7 (20.0 percent). Row 3: People of color: 7 (20.0 percent). Row 4: Low income: 6 (17.1 percent). Row 5: Immigrants: 5 (14.3 percent). Row 6: Cognitive disabilities: 5 (14.3 percent). Row 7: Lesbian, gay, bisexual: 5 (14.3 percent). Row 8: Transgender: 5 (14.3 percent). Row 9: Homeless: 5 (14.3 percent). Row 10: Women: 4 (11.4 percent). Row 11: Particular religions: 1 (2.9 percent). Row 12: Other—substance abuse or addiction issues; mental health issues: 1 (2.9 percent).
The column headers of the table are Partnered Agencies and Number (percent). The data given in the table row-wise are as follows: Row 1: Local police or sheriff department: 24 (68.6 percent). Row 2: Services for people experiencing homelessness, including homeless advocacy groups: 17 (48.6 percent). Row 3: Mental health service centers: 16 (45.7 percent). Row 4: Municipal or county social service agencies: 15 (42.9 percent). Row 5: Homeless advocacy groups: 13 (37.1 percent). Row 6: Local government agencies: 12 (34.3 percent). Row 7: Nonprofit agencies on violence prevention: 7 (20.0 percent). Row 8: Other: 6 (17.1 percent). Row 9: Victim service centers: 3 (8.6 percent).
When asked to provide details about partnerships, several agency representatives provided the following information:
Regarding communication methods to improve public perceptions of personal security, most participants (68.5%) selected public outreach campaigns from the list. Secondary communication methods included individual follow-ups with passengers and online safety/security resources (see Figure 8).

The graph is titled 'Communication Methods to Improve the Public Perception of Personal Security' and has no horizontal axis. The vertical axis consists of four bars with values in percentage. The data given in the graph are as follows: Public outreach campaigns: 68.5. Individual follow-ups with passengers: 62.9. Online safety or security resources: 57.2. Other: 8.5.
Some agencies mentioned other communication methods, such as in-person community presentations; pop-up events; and staffing booths at marketplaces, festivals, and community events. One respondent mentioned the use of social media, attending community engagement events, and getting communication out through media outlets.
Lastly, transit agencies reported how current strategies related to advanced technology, increasing security personnel, public outreach campaigns, and partnerships with other agencies differ from the strategies used 10 years ago. Advanced technologies for tracking buses, better communication between operators and riders (such as new smartphone apps), monitoring and collecting data, and analyzing specific areas were most frequently reported in the survey. Specifically, many agencies have apps that allow customers to report personal safety incidents directly and have back-and-forth dialogue with police department dispatch.
Several agencies mentioned having a greater security presence in the last 10 years. Two agencies noted that they now have transit ambassadors or specialists to better connect transit users to resources and report safety concerns. They also improved their police training to better intervene in and de-escalate situations.
Regarding public outreach and campaign strategy differences, some agencies provided detailed information. In general, agencies reported more public outreach to specific groups, including people experiencing homelessness and mental health issues. One agency mentioned bystander intervention training via a video on their website for the public. Details provided by survey participants include:
Many different transit departments were represented in the survey, from upper management to marketing and customer service to operations and construction.
Respondents selected many of the factors or conditions that might impact a customerʼs perception of security. Over half the respondents selected 12 conditions from the list, with four having to do with the built environment and four having to do with the behavior of other passengers. One was about the physical appearance of people on or near transit vehicles or properties. A key finding and one that is difficult to address is the second most selected factor by agency staff. It involves learning about incidents reported in the media. The question of how agencies can influence riders when media reports come out with negative stories of assault or other crimes needs attention.
About half the respondents said that physical abuse or assaults and sexual harassment are extremely concerning at their agency. Over a third said that a lack of safety/security personnel and discrimination against certain classes of people are extremely concerning. The intent of this question was to understand if the agency experiences these security concerns; however, it appears the question was not clearly stated for respondents.
Agencies get information from the public mostly by way of their customer service lines, though several mentioned more technologically advanced methods. It is important to note that questions asking riders if they feel safe are not enough to understand the differences between safety and security. Is that person thinking they may be hit by a bus when walking or otherwise involved in
a bus crash, expecting to slip or fall when boarding or alighting, or concerned about the presence of someone who may harass or hurt them? The survey questions must be more detailed.
On the topic of technology, almost all agencies reported using surveillance cameras and monitors. A question that warrants follow-up is whether agencies label the cameras at stations to indicate people are being watched. There is debate about whether potential perpetrators are deterred by such cameras and notices; the other side being not to state that the area is being monitored so perpetrators can be caught committing the crime.
As for mitigation strategies, a high percentage of respondents named security presence, partnerships, and built environment changes as things that have worked for their agency.
Almost all agencies have public outreach campaigns and codes of conduct. About half the agencies have fare enforcement policies. In some cases, there is a fear of repercussion if an operator reports someone for fare evasion.
Stations and buses are where most of the agencies have security concerns. Transit stations can provide shelter from extreme heat or cold, but places where people loiter can become more susceptible to security incidents.
Partnerships are mostly with the local police department. Less than half the agencies said they partner with organizations offering services for people experiencing homelessness or mental health services.
Strategies have changed over the last decade. Aside from technology, the biggest change is about the approach to address the perception of security with more focus on social services and partnerships to address societal concerns.
Beyond the limitation of the small sample size of some of the answers, another limitation of the survey is that those who answered the survey were not able to answer all the questions, since the question topics crossed many different areas of security. Expecting transit agency staff to collect responses from different departments is burdensome.